N&S Finance Essay Example | Topics and Well Written Essays - 1000 words

N&S Finance - Essay Example Quick ratio Quick ratio, just as current ratio, is a measure of the company’s liquidity level, only that Quick ratio excludes inventory. This ratio is significantly below the current ratio, which could be an indication that the company is maintaining a high level of inventory. In case the company’s inventory is not easily convertible into liquid cash, then its financial position is at crossroads because it may experience difficulties paying its short-term creditors. The management should also consider whether the company is experiencing sales difficulties because that could be the reason why its inventory level is quite high. If this is the case, strategies should be crafted to increase conversion of inventory into cash so the liquidity could get better. Nonetheless, the positive increase from 0.83 to 0.95 is remarkable and if this trend continues, the company will not have liquidity problems. Accounts receivable turnover This ratio also shows the company’s liqui dity level. It is a strong indicator of how the management has efficiently employed the accounts receivable. A ratio of 6.63 in 2009 is remarkably big, meaning that collection of accounts receivable and extension of credit to customers was operated efficiently. Alternatively, this may indicate that the company operated, chiefly, on cash basis. The drastic fall of the ratio in 2010 could send alarm signals to the management that something is wrong especially if this sale is not as a result of a shift from cash sales to credit sales. For instance, this could imply that the debtors are servicing their dues very slowly or even defaulting. Average Collection period Average collection period reflects the period that it takes for the company to receive its accounts receivables. The 53.03 days for 2009 is an ideal period because the company will be assured of conversion of its receivables into cash in less time and use the money to pay its bills. However, 214.38 days for 2010 is very high, and this means that the company may be headed for liquidity problems as a result of customers delaying or defaulting on their dues. This, in turn, will cause cash shortage and hence the company may not be able to meet its administrative and operating expenses. The management should revise its debt collection policies to avoid experiencing liquidity problems. Inventory turnover The inventory turnover for 2009 is 6.5 times, but this reduced to 3.96 times in 2010. This implies that the company’s sales have started moving slowly, which is discouraging because this will most likely affect the profits directly. This, however, could be a sign that the company is increasing its inventory. Decline in inventory turnover will result to cash shortage and hence this trend should be averted. Total asset turnover Total asset turnover indicates how the management has invested the assets to generate revenue. The higher the ratio the better because it shows that the assets are applied more eff iciently. Reduction of this ratio from 0.93 in 2009 to 0.71 in 2010 is a cause for alarm because it indicates that the company’s assets are used less effectively, to generating income. The management should seek ways of boosting sales to ensure this ratio is restored to an optimum level. Debt to total assets Debt to total assets shows the company’s financial leverage, by revealing the proportion of the total assets that are funded by debt. In 2009, 47.14% of the assets were financed by creditors

Why is education important to enlisted service members Essay

Why is education important to enlisted service members - Essay Example A service member’s removal from society during their term of service can be an incredible challenge to them, and free education can help diminish this problem. Like prison inmates, enlisted service people spend a great deal of their time sequestered from â€Å"normal† society – while on deployment they live by different rules and codes than they would back home. This can make re-transitioning into society extremely difficult, but education, which provides both paths to suitable employment on return and can provide perspective for a life in the military can help smooth these transitions between â€Å"normal† and â€Å"military† society. Another important reason to provide a free education to service members is the different skill qualities and career length they get from working in the armed services. The average military career is not a life-long one – most people choose to retire from this grueling career path relatively early in life (compared to other professions) some get out as soon as their first term of service is done, while some make it into their thirties and forties. When they retire, they often have a long and productive life ahead of them – but not necessarily that many skills that can translate directly to a new job placement. Yes, some gain technical skills in communications or maintenance, and of course they learn things like trust, team work and so on from working in the military but this may be of only limited utility. Education, either in the form of courses, certificates or anything else, can help enlisted people get a happy and productive second career in civilian life. Education may not be the silver bullet to all of humanities woes, but it can help smooth transitions between military and civilian life, leading to important long term benefits for the people who serve our country. Providing one hundred percent tuition assistance can help armed services members with their return to civilian and post

Natural Language and Programming Language

Natural Language and Programming Language Programming Language Natural language such as English is the language, which is spoken and written for communication. The natural language consists of syntax, semantics, phonetics, etc. All natural languages have some fundamental rules, which are based on the structure of grammar. These grammatical rules are used by people in communication. Programming languages are used for developing computer programs, which enable a computer to perform some operations. The structure of these languages is based on some syntactic and semantic rules. Context-free, lexical and syntactic grammar may be used in Java programming (Dubey, 2006). The differences in the grammar of high level programming languages (e.g. Java) and natural language (e.g. English) are as follows: Natural languages are used for communication between people and programming languages enable human to interact with machines. Programming languages need a high degree of expertise, completeness and precision because computer can not think outside the statement while in speaking, some minor errors are ignored. The programming language syntax is not based on natural language grammar. Thus, the main difference in the grammar of high level language (Java) and natural language (English) is that natural language may be informal in speaking but not in written communication while the grammar of programming language follows specific syntax. Compiler A compiler is a specific computer program that converts the statements written in any high level (such as C, C++, etc) into the language that computer can understand, i.e. machine level language. The original program, which needs to be converted, is known as the source code and the generated machine language program is known as object code. The reason to convert a high level language program into machine code is to make an executable program. The operations performed by a compiler are: lexical analysis, preprocessing, parsing, semantic analysis, code generation and code optimization. Compilers are classified as native or cross compilers. The output of native compiler runs on the computer and operating system where the compiler is running and the output of cross compiler can be run on different platforms. Cross platform compilers are used for embedded systems (Aho, Sethi Ullman, 1986). The compiler group inputs characters into tokens because the original text can not be used by the data structure and it is very necessary to convert the source code into tokens. It makes the source code understandable for the computer. For example, an expression of ‘C’ language: sum=2+3; would be converted into tokens (such as ‘sum’ into IDENT, ‘=’ into ASSIGN_OP, ‘2’ into NUMBER, ‘+’ into ADD_OP, ‘3’ into NUMBER and ‘;’ into SEMICOLON). The compilation process analyses the syntax of programming language. Syntax analysis is further divided into tokenizing (grouping of input characters into tokens) and parsing (attempting to match the tokens to the syntax rules). In the process of compilation, lexical analyzer reads the source code and groups them into tokens (Ivantsov, 2008). A token is a categorized block of text (lexeme). Each token is a single unit of language, for example symbol name, keyword or an identifier. The lexical analyzer processes these lexemes according to their function by providing them meaning. This process is known as tokenization. After tokenizing, the tokens are sent for some other form of processing. The process may be considered a sub-task of parsing input. Parsing is the process of analyzing token sequence with respect to grammatical structure. Now, the data may be loaded for compilation. Thus, the compiler is a computer program, which converts the source code into machine readable form. This compilation process passes through various steps like lexical analysis, tokens, parser, etc. and makes the code available for the computer. References Aho, A. V., Sethi R. Ullman, J.D. (1986). Compilers: Princiles, Techniques, and Tools. New York: Addison-Wesley Dubey, A. (2006, December). Goodness criteria for programming language grammar rules. ACM SIGPLAN . 41(12), 44-53. Ivantsov, R. (2008, January 3). Irony .NET Compiler Construction Kit. Retrieved July 22, 2008, from http://www.codeproject.com/KB/recipes/Irony.aspx

Pedro Almodovars Talk to Her (Hable con Ella) and Live Flesh (Carne Tr

Pedro Almodovar, in his recent films Talk to Her (Hable con Ella) (2002) and Live Flesh (Carne Trà ©mula) (1997), has brought a thoroughly modern interpretation to the genre of melodrama. These fresh illustrations of human love, loneliness, frustration and individuality explore the complexity of human interaction and interestingly, in Talk to Her, the interactions of the sentient in relation to the insentient. "Nothing is simple," Alicia's ballet teacher muses in Talk to Her, this statement accurately captures the essential Pedro Almodovar style. Both of the works selected for analysis in this essay are melodramas. The word "melodrama" originated from the Greek root which directly translated means "music drama". These films do incorporate music to add to the emotional impact of certain scenes. Examples of this are: (a) in Live Flesh! When Victor is watching TV in prison and sees Elena and David celebrating David's new career, there is a close up of Victors face conveying his hurt accompanied by music in-keeping with Victor's frame of mind. This increases the impact for the viewers as the music is in contrast with Elena and David's joy. (b) in Talk to Her the same tense, measured music is used during several scenes to denote their importance in the narrative (when Benigno is about to speak to Alicia for the first time, at the beginning of Lydia's last fight and when Marco is rushing to the prison in an attempt to stop Benigno from taking drastic measures in prison.) The use of intertextuality in these films is also apparent. The newsreel of the coverage of Victor's birth is significant. Victor's mother appears cold and restrained compared to the intimacy the audience achieves in the scene prior as we hear her cries from her labour pains. In Talk to Her the opening and closing performance art pieces are an outlet for the emotional pain and turmoil which Marco must grapple with. The silent movie too expresses more efficiently what is occurring for Benigno on an emotional level than a depiction of the act of rape could have. Apart from the use of music, colour is integral to Almodovar's melodrama. In Live Flesh! the walls of the apartments where the characters live, as well as the school where Victor and Elena work, are warm and vibrant. The contrast between dark green and deep reds and mustards provide a cosiness that puts... ...an a single life partner. The film Live Flesh! explores the responsibility of sexuality. The film opens with Victor’s birth, the result of his mother’s sexual activity as a prostitute, just after Christmas (an event alleged to celebrate the exact day of Jesus’ birth [not, apparently, the result of sexual activity] and hence the birth of the New Testament and an enormous religious following, the birth of Christ is therefore considered as an overtly positive and important event for Christians to this day). The next important event in the film is Victor’s one night stand with Elena, and the events which follow result in life changing consequences for all involved. Aside from David’s injury (the result of David sleeping with Sancho’s wife), David and Elena fall in love and marry and Victor goes to prison. The sexual relations between Victor and Clara and Victor and Elena subsequent to his release all have major consequences, Elena’s divorce from Davis and the death s of both Clara and Sancho. Sancho points out just prior to his death that he â€Å"should have shot your balls off when I had the chance.† Yes, that would have made life easier and more boring for all characters concerned.

Feasib Rationale of Restaurant Essay

Since the members of our group do like Philippine native foods, we decided to come up with a native restaurant business, the â€Å"Probinsyana†. The purpose of this native restaurant is supports the middle class to low class people. Being able to deliver great customer service, great food, and great atmosphere. A hit that will surely be loved by the masses is what this is all about. Probinsyana cuisines have its influences from different countries. This is due to the fact that traders and colonizers have visited the Philippines for centuries. The American and Spanish colonizers, and the Chinese and other Southeast Asian traders influenced and brought a twist on the Filipino cuisine. Chinese is one of the contributors of the Filipino cuisine. Chinese influences the Filipino on making noodles or what we call pancit. For many years Chinese people interact with the Filipinos and some of them stay and live in the Philippines. They teach their wife on how to cook some Chinese delicacy but using ingredients found in the Philippines. When the Spaniards came to Philippines, they introduced the Spanish culture. The Spanish colonies often influenced the Philippines in many different ways. As much as 80 percent of Filipino food originates from Spain. Tomatoes and garlic, for instance, both staple Filipino foods, were introduced from Spain, as was the cooking method of sautà ©ing using olive oil. For example, Adobo, Adobo means marinated sauce for pork. Spain can also lay claim to the delicious range of Filipino desserts and pastries. Baked goodies such as pan de sal and ensaymada are of Spanish origin. When American defeated the Spaniards and colonies the Philippines, they introduce a little American cuisine. Although Americans didn’t make that much of an influence in Philippine cuisine, they certainly changed the way Filipinos dine. They introduce the fast-food chain that and can goods which is until now available everywhere. Native Filipino cooking is not too spicy despite the fact that spices are plentiful and readily available in the islands. The basic staple is rice of which hundreds of varieties are cultivated. Main source of protein is fish which abound in oceans, lakes, rivers, streams and ponds. Meat, especially pork and poultry, is also commonly eaten. Beef is readily available but is more expensive; the cattle industry not being well developed in the country. Veal and lamb are not too popular but goat meat is considered a delicacy in some parts of the country as are frogs, rabbits and deer. It is often when sampling native Filipino dishes that one appreciates the regional variations in the country. For while it is true that Filipino culture is homogeneous, there are specific differences in cooking and food preferences that readily identify the regional origin of many dishes. Although these differences are not as pronounced as in the regional variations of Chinese cooking, for instance, they are widely recognized in the country where regionalism plays an important role because of its geographical division into many island-groups. Foreign Study The word restaurant was unknown until 1765. At that time a Frenchman called Boulanger opened such an establishment in Paris to serve meals and light refreshments. It was so successful that it was quickly imitated by others, and many new establishments with the same idea and calling themselves restaurants opened in France. The ward restaurant was not generally used in England until the end of the 19th century. In England, the restaurant idea spread more slowly than in France. At first there came the tea shops, and in 1873 the first restaurant was opened in London.

Comparison of Booker T. Washington’s “Up from Slavery” and Web Dubois’ “The Souls of Black Folk”

Literary Devices in Rhetorical Writing During a time period when slavery had finally come to an end, African Americans still struggled as their opportunities for equality were next to nonexistent. In this time of hardship and unfair treatment, not many of those facing these adversities had the courage to speak out on their beliefs for change; Booker T. Washington and WEB Dubois, however, did not possess such fears — both thoroughly articulated their opinions and stood for what they believed was right.Booker T. Washington and WEB Dubois shared a few commonalities — both men were highly educated, for example, as well as they both expressed strong opposition against segregation. Washington’s Up from Slavery: An Autobiography and Dubois’ The Souls of Black Folk outline each of these powerful historical figures’ views on segregation and what can be done to end it. Both of these works are excellent examples of rhetorical writing, possessing strong persuas ive arguments.A deeper examination of these texts can be done by a comparison of chapter fourteen of Washington’s work, entitled â€Å"The Atlanta Exposition Address,† and chapter three of Dubois’ The Souls of Black Folk – â€Å"Of Mr. Booker T. Washington and Others. † Each of the texts contains persuasive arguments; however, each writer’s separate use of rhetorical strategies alludes to an effective expression of the intended theme. Booker T. Washington’s use of diction throughout â€Å"The Atlanta Exposition Address† reflected his level of education in a way that made him stand out in the African American community.His use of advanced rhetoric in comparison to the majority of the African American population made it easier for him to be noticed and heard. Judging by the text, it is apparent that all three modes of persuasion are present. By mentioning his reform-related accomplishments, Washington often appeals to logos in or der to establish his credibility and prominence as a leader; this appeal enhances his use of ethos, which reflects his desire to advance the African American race as a working class.Washington features an anecdote within the text, which acts as a metaphoric plea for African Americans to realize the opportunities manual labor could potentially hold for them. The phrase â€Å"cast down your buckets where you are† is especially significant in his attempt to glorify common labor, referring to the abundance of resources present in this world (Washington 2).In sections five through seven, Washington repeatedly uses this phrase in the beginning of consecutive sentences, exemplifying anaphora; this literary device reiterates the significance of his words, strengthening his argument as to why freed slaves would benefit from common labor. Another literary device employed in â€Å"The Atlanta Exposition Address† is metonymy, which can be found in the phrase â€Å"separate as the fingers, yet one as the hand in all things essential to mutual progress,† as well as in â€Å"the organs of religious bodies, joined in the general chorus of condemnation or demands for retraction† (Washington 2,5).This representative â€Å"part-of-a-whole† strategy directly links the subject to the writer’s key points, thus creating a deeper connection and increasing their impact on the audience. A prominent literary device in â€Å"Of Mr. Booker T. Washington and Others† is its structure. Dubois organizes the text in a way that maximizes the effectiveness of his message, which was to point out the flaws in Washington’s propositions. He begins by explaining Booker T. Washington’s success, after which he provides background information on African American progress in the 1800s and leads to his own criticism of Washington.By using words such as â€Å"mistakes,† â€Å"shortcomings,† â€Å"bitterness,† and similar ex pressions — â€Å"disappointment of displaced demagogues† and â€Å"spite of narrow minds† –- Dubois creates a negative tone, which mainly reflects his attitude toward Washington himself (Dubois 2). Dubois also employs the use of lists throughout the entire chapter, which are highly effective in convincing the reader to side with the writer. For example, in the text Dubois discusses the African Americans who have higher aspirations than those of Washington, but do not vocalize them; some of these unfulfilled wants are: â€Å"1. the right to vote. / 2. civic equality. [and] 3. the education of youth according to ability (Dubois 5). By repeatedly featuring such lists throughout â€Å"Of Mr. Booker T. Washington and Others† Dubois makes a compelling argument that there is much more to strive for than what has already been accomplished by Washington. Literary devices not only make the writer stand out as an individual, but also contribute immensely to the overall message of the text. In Booker T. Washington’s â€Å"The Atlanta Exposition Address,† his use of diction, modes of persuasion, anaphora, and metonymy are what help him establish a sense of authority and respect among his readers.WEB Dubois’ â€Å"Of Mr. Booker T. Washington and Others,† on the other hand, features a more complex structure and tone, setting apart his key points and allowing the reader to have a clearer understanding of his position in the argument against Washington. Washington wanted general occupations for African Americans, while Dubois was more concerned with equality; both of these great leaders were interested in the betterment of African Americans’ lives, and their excellent use of literary devices are what helped their writings become memorable pieces of American history.

Black Friday Stats on Shoppers, Spending, and Purchases

Black Friday Stats on Shoppers, Spending, and Purchases In 2016, more than 154 million people in the U.S. shopped in stores and online over  the Thanksgiving weekend, according to a survey commissioned by the National Retail Federation (NRF). Thats more than 60 percent of the nations total population of adults. The NRF data indicates that nearly 100 million people shopped in stores over the holiday weekend while 108 million shopped online, and some, of course, did both. The NRF survey results show that Black Friday shopping appeals more to Millennials- adults aged 18 to 34 years- than it does to others. They were more likely to shop over the holiday weekend, and they were more likely to shop for themselves (doing more of their shopping online than in person). And they say that baseball is the ultimate American pastime?  In a consumerist culture, its shopping. How Much We  Spent The average shopper spent about $290  dollars over the three-day period, according to NRF, down ten dollars from 2015. ShopperTrak estimates that this resulted in $12.1 billion dollars spent over Thursday and Friday, with the majority of it, $10 million, spent on Black Friday. According to Adobe Insights, $5.2 billion was spent online during this two-day period. According to Mindshare, online sales for the four-day period of November 24-27 broke records, with total spending of $9.36 billion, which represents more than a 16 percent increase over 2015. Shoppers spent more online than ever on  Black Friday, at more than $3 billion. Not to be outdone, Cyber Monday broke previous records as well, with consumers spending $3.4 billion in one day, according to Adobe Insights. This was not only a 12 percent increase over Cyber Monday 2015, it is also a figure that makes Cyber Monday 2016 the most lucrative online retail day in history. Who Spent the Most Contrary to the stereotypical image of women as shopaholics, it was actually men who spent the most on Black Friday and Cyber Monday. Mindshare reported prior to the shopping events that men surveyed anticipated spending nearly 69% more than the average woman, or $417 compared to $247. Mindshares survey also showed that it was older adults, those aged 35-54 who intended to spend the most of any age group, at an average of $356 per person. Millennials, however, were right behind them at a projected $338. This level of spending among Millennials, considerably higher than the average for all shoppers, might strike some as curious, or even selfish, given that they were more likely to shop for themselves than other age groups.  Its worth noting that Millennials have struggled financially during early adulthood in ways that previous generations have not, thanks in part to the Great Recession and to the ever-soaring mountain of student debt. Due in large part to these and other economic factors, Millennial adults are more likely to live at home with their parents than any other previous generation of young adults since 1880.  For these reasons, its quite likely that many among this age group use the opportunity of Black Friday discounts to purchase necessities or minor luxuries that they cant otherwise afford. How  and When They Shopped Though many  likely think of Black Friday and the entire Thanksgiving weekend as a frenzy of shoppers battling for deals at big box stores across the country, NRF data show that more people actually shopped online than in-store this year. Over the holiday weekend, online shopping was at its peak on Black Friday, until, of course, Cyber Monday rolled around. The vast majority of in-store shopping took place on Black Friday too, but again, bucking the stereotypical image, most people did not line up early or camp out for Thanksgiving or Black Friday deals. Only a small fraction of shoppers did this, and it turns out that they are more likely to men and to be Millennials. Mindshare notes that both groups were looking for specific deals on these days, and that they expected the in-store deals to be better than those found online. Where They Shopped and What They Bought The NRF found that more than half who went out to shop over the holiday weekend visited a department store like Macys and Nordstrom, and more than a third shopped at discount stores like Walmart or Target. Slightly less than a third visited an electronics store, and about 28 percent shopped at a store for clothing or accessories. One in four holiday shoppers visited a grocery store or supermarket. The NRF reported  that clothing and accessories led as the most popular gift items among those surveyed, with toys in second place. Electronics, books, CDs, DVDs, videos and video games, and gift cards rounded out the most common items that shoppers intended to buy as gifts. Online shoppers flocked to electronics items, including Samsung 4K televisions, Apples iPad Air 2 and iPad Mini, Microsofts Xbox One, and Sonys Playstation 4, according to Adobe Insights. Likely an indication of why men planned to spend more than women during the holiday shopping extravaganza, Mindshare reported that men were more likely than women to buy big-ticket items, including cars and auto parts, electronics, and video games. Women, on the other hand, reported plans to buy clothing and other fashion items, electronics, and toys. Among the toys sold online during Cyber Monday, Adobe Insights reported that Lego sets were the most popular item,  followed by Shopkins, Nerf, Barbie, and Little Live Pets. Why They Went Unsurprisingly, the NRF-commissioned survey found that half of all in-store shoppers said they had gone out on Thanksgiving and the subsequent days because the deals were too good to pass up. And it was women, more so than men, who were motivated to shop by a desire to find the best deals and discounts, according to Mindshare. Men, on the other hand, were more likely to be out shopping for specific items. The vast majority of those polled by NRF- about 3-in-4- shopped in order to buy gifts for others. Interestingly, from a sociological standpoint, NRF found that a third of in-store shoppers reported that they shopped because it was tradition, and  a quarter said they did it because it gave them something to do over the holiday weekend. And that, folks, is the very definition of consumerism.

Books to Increase Self-Confidence

Books to Increase Self-Confidence The shelves of self-help books are bursting. You can find books on finding inner peace, becoming a millionaire in 3 years, conquering your fears, fixing your social life, becoming a great leader, mastering your own fate, and thousands upon thousands of other topics. What very few of these books tell you, however, is that all of this every improvement plan you make to achieve all that you want begins with self-confidence. Nothing works until you have it. And self-confidence really boils down to trust trusting yourself more than others. So, if you are going to that self-help section today, here are 10 books that will begin your journey. 1. BARTON GOLDSMITH - 100 WAYS TO BOOST YOUR SELF-CONFIDENCE This is probably the most practical of all books on building self-confidence, and such an easy read. Goldsmith has it nailed with his descriptions of people who lack confidence. He has prescriptions for getting rid of all of those thoughts, behaviors and habits that tell yourself and others that you are well kind of wimpy, and that you are letting events and others control you. His tips range from intellectual behaviors (educating yourself), to physical style (new clothes and grooming) to embracing your flaws. 2. STEVEN R. COVEY - 7 HABITS OF HIGHLY EFFECTIVE PEOPLE Most people have the impression that this book is written only for the career professional who wants to get ahead. Yes, it is. But the principles apply to anyone and to any aspect of ones life. And, each of the 7 habits that Covey has described begins with self-confidence. Its all a matter of practicing certain behaviors until they become habitual once they do, you have changed your mindset. The overriding principle is really act as if you are highly successful and you will be. 3. GARY VURNUM - INSTANT CONFIDENCE: 92 TIPS This book does not have amazing new insights to give. It is literally 92 tips for everyday action that can project you as a self-confident person. (e.g., change the focus away from you). The basic idea is this use the tips, others will see you as self-confident, and you will respond to that be being even more self-confident. Its a good book to have around to remind yourself of the behaviors you need to be exhibiting. 4. ANTHONY ROBBINS AWAKEN THE GIANT WITHIN This is not a book you will want to read quickly. It addresses how you become the master of your own destiny, step by step from the decisions you make, to the vocabulary you choose. The book is filled with challenges for you to take up even a 7-day master plan to get control and become the self-confident giant you should be. 5. SAM HORN WHATS HOLDING YOU BACK? How about walking into a room full of strangers and being able to walk up to any of them and begin a conversation? This book is a 30-day diet of learning how to be more powerful in all settings (work, social, home), to stop comparing yourself to others (a true killer of self-confidence), and to never worry again about the impression you are making. Each chapter is a day of the 30. The best way to read this? One chapter a night before you go to bed with the commitment to follow through the next day. 6. BRIAN ROET - THE CONFIDENCE TO BE YOURSELF If you have never heard of cognitive-behavioral therapy, you will understand it after you read this book. The basic principle is that once you change your thinking, your behaviors will change to match that thinking. This book will teach you how to change those low self-esteem thoughts into thoughts of confidence, based on who you are, and then you can watch the transformation that occurs on the outside. 7. KEV​IN LEMAN - HAVE A NEW YOU BY FRIDAY An inspirational read but also one that has wonderfully practical advice about becoming self-confident. You begin by accepting the truth about yourself (Monday), and move on from there to identifying the lies you tell yourself (Wednesday), and so on. This is a great read, because Dr. Leman is so funny while he literally shows you how to transform yourself into a confident person in 5 days. 8. MARK GOULSTON - GET OUT OF YOUR OWN WAY We are our own worst enemies this old saying comes to life in Goulstons great book. Even though it is a fun read with lots of examples we can see in ourselves, it is packed with loads of practical advice for overcoming fear, anxiety, and a host of other emotions and thoughts that cause our lack of confidence. Once we slay those dragons, one by one, we emerge triumphant and confident. 9. ADAM KHAN SELF-HELP STUFF THAT WORKS Short chapters, easy to read, spliced with humor and advice for everyday situations. Khan doesnt spend any time on deep philosophical or psychological meanings for our lack of confidence he nails the behaviors and how to change them. 350 pages of golden nuggets! 10.RICHARD MACHOWICZ UNLEASH THE WARRIOR WITHIN Machowicz was a Navy SEAL in his former life and has now translated all of what he learned to very practical steps for everyday people to gain self-confidence and realize their goals. For example, you complete every task on time, no matter what the conditions and your approach is always based on a single thought failure is not an option. And its all about the weapons you choose knowledge, attitude, and commitment. The analogy to being a warrior on the battle field and being a warrior in life is really quite stunning.

Con qué frecuencia los turistas pueden ingresar a EE.UU

Con quà © frecuencia los turistas pueden ingresar a EE.UU Una de las dudas ms comunes  de los turistas que viajan a Estados Unidos es que no saben la frecuencia con la que pueden ingresar al paà ­s. Esta incertidumbre aplica tanto a los extranjeros que viajan con una visa de turista, conocida tambià ©n como de paseo, placer, B2 o B1/B2, como aquellos que pueden ingresar sin visa por pertenecer a un paà ­s del Programa de Exencià ³n de Visados o a los mexicanos que residen a lo largo de la frontera y utilizan una visa lser, tambià ©n conocida como de cruce. En este artà ­culo se informa sobre quà © dice la ley sobre la frecuencia de ingresos asà ­ como las posibles consecuencias. Asimismo, al final, se hace referencia a otros problemas relacionados con este asunto: tiempo mximo permitido de presencia, posibles extensiones y castigos por no respetarlo.  ¿Con quà © frecuencia puede un turista ingresar a EE.UU.? No hay ninguna ley o normativa que especifique cunto tiempo un turista extranjero tiene que permanecer fuera de Estados Unidos antes de regresar. Pero si se quieren evitar problemas conviene tener presente que para ingresar como turista el fin es precisamente ese o recibir tratamiento mà ©dico. Si el oficial del control migratorio tiene conocimiento o meramente una sospecha de que la finalidad del ingreso es otra distinta, habr problemas con absoluta seguridad. Por ejemplo, si sospecha que detrs de visitas muy seguidas est el hecho de que se est buscando trabajo lo cual no est permitido por las leyes migratorias o, incluso, de que ya se est trabajando sin documentacià ³n que lo autorice. Tambià ©n se puede sospechar que la persona extranjera est estudiando dentro de EE.UU. sin visa de estudiante. Otra sospecha frecuente es que el oficial migratorio puede pensar que detrs de ingresos muy frecuentes est el hecho de que se est conviviendo con un familiar o una pareja sin tener una tarjeta de residencia permanente. Obviamente, habr personas que por sus circunstancias personales no sern sospechosas. Por ejemplo, tienen un gran capital y entran y salen de EEUU frecuentemente para simplemente comprar, etc. Pero otras sà ­ que llamarn la atencià ³n y harn que el inspector de Inmigracià ³n se pregunte:  ¿tiene dinero suficiente para pagarse unas vacaciones tan largas?,  ¿ha dejado de trabajar o de estudiar en su paà ­s de origen y por eso pasa temporadas tan grandes en EEUU? Y,  ¿estar buscando trabajo, etc.?  ¿Quà © sucede si se sospecha de las intenciones de un turista? Lo cierto es que pueden suceder varias situaciones. En primer lugar, el inspector de Inmigracià ³n le impide el ingreso, bien permitiendo una retirada de la intencià ³n de entrar a EEUU o bien mediante una expulsià ³n inmediata. Es muy importante entender quà © realmente pasà ³ en el paso migratorio, ya que los efectos entre una retirada y una expulsià ³n son muy diferentes. Si en el  control migratorio escriben I-275 en el pasaporte, es importante conocer las consecuencias. En segundo lugar, es posible que el oficial migratorio envà ­e al turista a una segunda inspeccià ³n, en otras palabras, el famoso cuartito. Destacar que en el paso migratorio no aplican las protecciones constitucionales de los Estados Unidos. Los extranjeros no tienen derecho a un abogado y las autoridades puedne acceder a sus computadoras y telà ©fonos celulares. En tercer lugar, puede que permitan al turista ingresar, pero la sospecha sobre quà © hay detrs de ingresos tan frecuentes puede saltar en  el momento en que toca renovar la visa. En ese momento consulado probablemente va a negar la peticià ³n. Es imprescindible tener claro que tanto el oficial del paso migratorio al llegar a EE.UU. como el del consulado puede negar o revocar/cancelar una visa basndose tan sà ³lo en la sospecha de que no se cumplen los requisitos para la visa o de la finalidad del viaje a Estados Unidos. Ni aduanas y consulado deben probar nada. Otros problemas migratorios de los turistas Relacionado con el tema de la frecuencia de los ingresos est el de cunto tiempo se puede permanecer legalmente en EE.UU. Si se tiene visa de turista, el fijado en el I-94, tambià ©n conocido como documento de registro de ingreso o salida. Con visa de turista se puede solicitar una extensià ³n, si se cumplen los requisitos. Si se ingresa con una visa lser, el establecido por las reglas de à ©sta. Y si se ingresa sin visa por ser de un paà ­s del Programa de Exencià ³n de visados el tiempo mximo de la estadà ­a es de 90 dà ­as, los cuales no pueden extenderse bajo ninguna circunstancia. Si no se respetan los tiempos mximos de estadà ­a, el turista se convierte en un extranjero indocumentado, con todos los problemas que eso conlleva. Adems, su visa se cancela y los que ingresaron sin visa ya no podrn acogerse a los privilegios de ese programa en el futuro. Otro problema recurrente de los turistas es que algunos utilizan su presencia en EE.UU. para un fin no autorizado. Si se descubre, tendrn problemas migratorios serios. En esta categorà ­a se incluyen circunstancias como ingresar como turista e inmediatamente casarse con un ciudadano y pedir arreglar los papeles, aunque el matrimonio sea real, ya que se considera que es un fraude ya que se pidià ³ el ingreso como turista. De interà ©s para turistas extranjeros en Estados Unidos Estados Unidos es el segundo paà ­s del mundo que recibe ms turistas internacionales, solo despuà ©s de Francia. Estas son  las 10 atracciones ms visitadas de Estados Unidos.   Finalmente  en muchas ocasiones los problemas surgen, simplemente, de la ignorancia, del no saber. Para ello se propone este test de 12 preguntas sobre la visa de turista con explicacià ³n de sus respuestas correctas que ayudar a sacarla, conservarla y renovarla.  ¡Demuestren cunto saben! Este es un artà ­culo informativo. No es asesorà ­a legal.

IT Project Management, case study business report Essay

IT Project Management, case study business report - Essay Example The target of the new E-Health strategy was to provide the right care to the right patient, by the right physician, at the rite time to deliver the right outcome. The idea was to use integrated care systems, virtual electronic patient records and electronic communications to provide better services to the patients. The execution of this strategy was a big challenge keeping in mind the scale and complexity of the issue. Achievement of same standards and quality throughout the country sought proper project management and constant monitoring. Moreover the resources needed to achieve the required results were also a concern. A lot of technical infrastructure, skill set and knowledge base were required. 14 territorial NHS boards, 8 special NHS boards, all hospitals, and all the GPs including community care services were the stakeholders to the program. To help with the challenges, the Scottish Government formed a new e-Health Directorate with the prime responsibility to manage and guide t he e-health program including strategy formulation, resource acquisition, resource deployment, and strategy implementation. The Scottish Government Health Department worked with the collaboration of the Deloitte to implement an e-health program all over the country to achieve the required results which also meant considerable improvement in health department. The project proved to be a major success. The case study then carries on with the reasons and stimulators of success, as described by the involved personnel. The purpose of this paper is to study the reasons in detail, analyze these reasons, identify the key knowledge areas, describe their relation to success, and prioritize these knowledge areas based upon their effectiveness. Key Knowledge Areas Project Integration Management Project integration management involves the processes and activities needed to identify, define, unify, and communicate the project processes and project management activities. Activities of project mana gement which can be directly related to integration management include unification, consolidation, ratification and integrative actions. These actions are quite crucial to project success and completion within the right framework (Boddy & Boonstra, 2005). The e-Health program had a vast scope and there was a huge degree of complexity. The program had to be carried out on a national level and the targets of the new strategy included standardization. The achievement of such kind of targets on a national scale requires accurate and timely use of integration management. A lot of stakeholders involved in the program, mainly the practitioners, the service providers and the authority departments. The scope and autonomy of each department was interrelated, and this meant that the boundaries of responsibility and authority had to be clearly defined. Moreover proper communication channels were vital to the success of the project. Coordination of objectives, responsibilities and resources had to be carried out on a huge scale. All these required dimensions fall with in the scope of Project Integration Management. Project Scope Management The first step of a project is to define its objectives. The objective of a project then determines the resources, processes and figures involved in the project. The inputs and outputs of a project have to be determined in detail and all the needed processes to reach the outputs are

Major Paper Essay Example | Topics and Well Written Essays - 500 words

Major Paper - Essay Example It all began with a group of girls who were exhibiting strange behavior. When doctors were unable to explain their behavior, the people of Salem began to panic and quickly assumed their behavior to be indicative of the devil’s presence. This small town’s hysteria resulted in the deaths of dozens of individuals. Sadly, many formal accounts of history have not even kept thorough record of all those who died, having been sentenced by the courts of the times to mostly, cruel and unusual forms of execution. This is but one recount of important, historical events which can teach us today; how not to repeat our mistakes. American literature which I have covered in my recent literature class, proved to be much more exciting and engrossing than I could have ever imagined! I recently read Edgar Allen Poe’s The Cask of Amontillado which is a gothic, fictional classic! Incidentally, the short work by Poe is not lengthy at all, it was actually a quick read and therefore got strait to the point. Poe’s works are classic examples of an authro who depicts a strong sense of duality throughout his works. There is always the normal or the protagonist if you will, in Poe’s work; foiled against the dark side represented usually by either the same character or a very similar character. Poe is genious at illustrating the good and evil lingering in everyone. Similarly, I found the reading of Rip Van Winkle by Washington Irving to be nothing short of brilliant! The fairytale styling of the work is entirely fictional but at the end, one can derive the ‘take home message’ that our past does come back to haunt us. This is exactly why Early American history was so educational for me, as I realized that even today, the facts of the past help to inform us as to what can occur when costly mistakes and misjudgments are made.

Foster Adoption Agency Research Proposal Example | Topics and Well Written Essays - 1750 words

Foster Adoption Agency - Research Proposal Example The intention of starting the organization was to offer a coordinating body that would link the needy children to the adopting firms or the personalities. Concerning the organization’s qualification to handle the work, the founder has relevant educational qualification and experience in child protection. In addition, the management staff consists of people with impeccable knowledge and dedication to serve the purpose. Therefore, they are at a position to carry out the activities relating to adoption more effectively. The founder of the organization together with other co-founders noticed that there was a vacuum between the needy children and the firms and personalities adopting children. Thus, the decision to start the organization was based on the desire to fill this vacuum, and offer the necessary vacuum to those seeking such services. However, due to financial limitations, the company opted to request for grant from California Community Foundation, to facilitate its activities. The founder had contributed $ 6,000, received grants amounting to $ 2,000 from the government. Therefore, in order to fill the budget deficit, the organization has requested $ 12, 000 from California Community Foundation, which was started with the sole objective of enhancing development for the whole community. Foster Adoption Agency is an organization that will be managed by experts in child health, and those who are knowledgeable in laws governing child protection. The founder has a Master’s Degree in child rights and protection, thus best placed to mange such a sensitive organization. Moreover, the people to manage the task of child transfers and coordinate the activities of the organization have proved that they have passion for children and would do everything to make sure that they are safe wherever they are taken (Zimmerman, 1994). Sometimes, the organization would request the involvement of the

Project management Essay Example | Topics and Well Written Essays - 3750 words - 2

Project management - Essay Example it is not always the case that these projects are successful and achieve the desired objectives, but usually most of them do fail, either in terms of cost, quality, deliverables or time (Meredith & Mantel, 2012). Any project’s success is inherited in the timely ending of the project, attainment of the required objectives or deliverables are delivered, and within the project limitations or constraints. In order to execute the project successfully, it is imperative for the project team or managers to consider some crucial elements of the project, which may be the project cost, time, or resources (Oisen, 1971; Lock, 1994; Atkinson, 1999). Among these aspects, there are three central issues, such as the time, cost and quality, which are the key intentions of any project and hardly be achieved and make the project a successful one (Iqbal, Azam, & Qureshi, 2011). However, the secret of success can be understood by analyzing the executed projects, where the success factors or failure factors can be identified by a careful analysis. The purpose of this paper is to analyze the two real-life projects related to the adoption of Information Technology in the organization by identifying the success factors of these projects, and also to identify the risk factors with the help of risk map as well as provide suggestions for mitigating or managing the risks. ECourier is a well-known UK based organization, where it provides 24/7 and same day courier services to the customers throughout UK. It was started in 2003 and the main objective of the company was to deliver courier service with accurate delivery information or transparency in this information, along with the highest customer relationships through automation. It collects and delivers the packages from all the areas in London, as per customer’s instructions. In the beginning, it was involved in delivering the packages only in London, but now it has developed a huge customer base across the world, and have built many

Early Modern American History Essay Example | Topics and Well Written Essays - 1750 words

Early Modern American History - Essay Example In the 1840s, there was an explosive development in technology and networks infrastructures and communication, the telegrams, post offices and the printing industry. This paper provides an insightful analysis of the key economic and their significance in the early America republic. Economic modernization gained momentum with the increase in cotton crop, which was very profitable in the south region, as well as the textile, and machine making industry to the north region2. The transport infrastructure developed greatly which facilitate the development of other sector especially the economy. There were also many visitors who came from the Europe, which increased the number of the immigrants who settled in the country. The immigrants also played a major role in the economy establishment of the Early America. There was a civil war in the 1850s because of crisis over slavery despite the Whigs warning that annexation of Texas would lead to this. Evidently, the economy was the key factor in the development of the early American republic, in this paper the key trading activities have been highlighted and how they benefited the republic. Economic development is always one of the major factors for the growth of any nation. Even in the early nations, this factor played an important role in one way or another to the development of the nation. This is the major source of revenue for most countries, the revenue is in turn used to develop other sectors especially the infrastructure. The early America republic had really suffered after the war, with so many of its infrastructure destroyed during the war. In 1789, George Washington was elected the first president set a government structure which had various departments like treasury, treasury and war3. The government was very quick to reestablish its financial state and rapidly all the war debts that it had. It did this trough the new tariffs and taxes. Economic activities throughout the American

Bioterrorism Essay Example | Topics and Well Written Essays - 750 words

Bioterrorism - Essay Example Not only were soda bottle with fruit juices, carbonated drinks or colas attacked, but also bottled mineral water, beer bottles and even cans. The terrorist had a few units where the botulism toxin was manufactured on a large scale and just a few milliliters of the toxin had to be introduced into each bottle of soda. Even milk was supposed to be attacked and milk bottles were found to be infected (Wein 2005). People across the US feel sick on consuming the contaminated food product. Some of the common symptoms that were noted included double vision, slurring of the speech, drooping of the eyelids, difficulty in swallowing, muscle weakness, berating difficulties, dry mouth, general body weakness, etc (CDC 2012). Young children and adolescents who especially consume high amounts of these drinks were the targets and required immediate hospitalization. Many of the patients with serious respiratory problems need admission to the ICU and ventilator support. The mortality rates were also hig h. In total, there were about 3200 cases of botulism reported throughout the US within the first 5 days, about 2300 people required admission to the hospital, 450 were critically ill and required ventilator support and 400 had mortalities. ... It may strongly be suspected that the people involved in these attacks may have introduced certain toxic substances into dairy animals across the US in order to demonstrate that the contamination of food and other products were linked to the animal deaths due to infections. However, the biggest evidence to demonstrate that the outbreak of botulism was a suspected terrorist attacks was the contamination of soda drinks and sodas. The water being used for manufacture and drinking water was also suspected. However, a majority of the US cities and soft drink manufacturers used chlorinated water and there are no chances that botulism contaminates naturally. 2. Describe how the outbreak characteristics would have been different in the above scenario, if the outbreak had been natural, rather than intentional. A natural outbreak of botulism already has mechanisms by which ultimately the people who consume the products are not infected. For example, water that may be contaminated would be trea ted with chlorine. Soft drinks are prepared using chlorinated water and milk is pasteurized before being packaged. Even some of the foods are disinfected before reaching the ultimate consumer (Medinet 2012). The second most startling fact that the outbreak was intentional was that it occurred through various cities in the US simultaneously. More than 10 major cities in the US were attacked and most of these cities were high consumers of soft drinks and dairy products. The last fact that suggested that this was an intentional outbreak was through various molecular laboratory tests conducted on the contaminated food product, the microorganism isolated was one particular strain, and this strain was one of the most virulent strains that produced large quantities of the

Early Modern American History Essay Example | Topics and Well Written Essays - 1750 words

Early Modern American History - Essay Example In the 1840s, there was an explosive development in technology and networks infrastructures and communication, the telegrams, post offices and the printing industry. This paper provides an insightful analysis of the key economic and their significance in the early America republic. Economic modernization gained momentum with the increase in cotton crop, which was very profitable in the south region, as well as the textile, and machine making industry to the north region2. The transport infrastructure developed greatly which facilitate the development of other sector especially the economy. There were also many visitors who came from the Europe, which increased the number of the immigrants who settled in the country. The immigrants also played a major role in the economy establishment of the Early America. There was a civil war in the 1850s because of crisis over slavery despite the Whigs warning that annexation of Texas would lead to this. Evidently, the economy was the key factor in the development of the early American republic, in this paper the key trading activities have been highlighted and how they benefited the republic. Economic development is always one of the major factors for the growth of any nation. Even in the early nations, this factor played an important role in one way or another to the development of the nation. This is the major source of revenue for most countries, the revenue is in turn used to develop other sectors especially the infrastructure. The early America republic had really suffered after the war, with so many of its infrastructure destroyed during the war. In 1789, George Washington was elected the first president set a government structure which had various departments like treasury, treasury and war3. The government was very quick to reestablish its financial state and rapidly all the war debts that it had. It did this trough the new tariffs and taxes. Economic activities throughout the American

Study Source Essay Example for Free

Study Source Essay A possible Outline for Answering Question Introduction – You can take several approaches to writing your introduction: -Explain why changes were needed to constitution; why it seemed that the Bay Street Boys always won an election. End your introduction by stating what the focus of your essay will be. -State in summary form what the 1962 elections were and the 1964 constitutional changes were and the 1967 general elections. You introduction could be a study of the two sources. -Your introduction could also include a brief summary of the influence of the 1962 general elections and the 1964 constitutional changes on the 1967 general elections. Body Paragraph 1 – Describe what happened during the 1962 General Elections, e.g. outline the results. Paragraph 2 – Describe the changes in the 1964 Constitution. Paragraph 3 – Explain how the 1962 General Election influenced the 1967 General Election. Paragraph 4 – Explain how the 1964 Constitutional changes influenced the 1967 General Election. Conclusion Draw a conclusion by answering whether there is evidence to prove that the 1962 General Election and the 1964 constitutional changes or reform had a great influence on the results of the 1967 Election. Sum up your main points. You might be tempted to respond to this question as an argumentative essay but it is not an argument essay. You would want to argue that other factors were responsible for the 1967 results and not 1962 and 1964. This  may very well be true but it should not be the focus of your essay. However, you could argue this as a part of your introduction or conclusion.

Youtube as Social Media and Marketing Tools

Youtube as Social Media and Marketing Tools Introduction Social Media is a word used to illustrate Internet-based applications that facilitate consumers share opinions, wisdom, experiences, and viewpoints. Social media are of many forms, examples are content communities (e.g., YouTube), social networking sites or blogs (e.g., Facebook), and joint projects (e.g., Wikipedia). All such applications content has been created, updated and maintained by individual internet users and further delivered to new users, which is often provided free of charge in a philanthropic way. Such attributes discern the social media from conventional web pages, like www.google.com or www.yahoo.com, which are supervised often by companies for a marketable purpose. By incorporating social media tools into their marketing strategy, marketers can gain benefits from it: they get real-time opinion on existing products or new ideas/concepts regarding products, they get chance to build community of consumers about their products, services or brand, leverage customer self services, and integrate customers indirectly to develop their product strategies in future. The most alluring reality of all is that radio took 38 years to reach 50 million users, television took 13 years to capture users, 4 years internet, and iPod took 3 years, Facebook capture 100 million users only in less than 9 months. This clarifies the importance of social media and its immensity and its boundaries arent only limited for younger generations. In fact according to Socialnomics, the fastest rising fragment is 55-65 years old female on Facebook. With this emergent of people and easy access, brands have begun become conscious to acquire the existed potential of Social media in order to reach the users. According to Socialnomics again, 25% of the search results are links to user-generated content for the Worlds top 20 brands, 34% opinions about predicts and brands are related with bloggers post. In study conducted by PR firm Burson Marsteller, pointed out that in the Fortune 500 list he observed 100 largest companies, in which 79% use Facebook, YouTube, Twitter or business blogs to correspond with clients and other stakeholders. It is a worldwide statistics. According to these 100 largest companies use 50% YouTube channels as social media tool. With the emergence of social media, it shifts business online as social media marketing has created its own niche in the business world. Great attention requires by companies to respond and penetrate in this web era more than ever. They cant entirely rely on traditional marketing techniques like gleaming press releases or flashy ad campaigns. Soren Gordgamer, author of Wisdom 2.0, puts it. He states companies now face a clear choice: wall themselves in and become increasingly controlled and hidden, or use social media and other means to reveal their human side, welcome transparency and forge new relationships with their customers. The old game is undoubtedly over, and the question now is what can business do to transition and succeed in this new era? It is pretty understandable that social media marketing has become entirely a new marketing field. (http://www.sociableblog.com/2008/02/11/why-people-use-social-media/) Social media has emerged innately from users and thus inherently personal. The users endow with personal information and ideas, interact with other users, respond to them, do sharing and form a social media interaction. Due to all these benefits social media marketing comes to light. By using social media marketers want to identify who are the users and what are their preferences. With blooming worldwide communication and technologies social media sites are deemed as significant stage for exchange. Marketers or companies squeeze ideas nearby information like connectivity, word of mouth, promotion of quality, and trust of those deemed trustworthy. Users find social media interesting due to having immense information, timely and informative; such attributes make social media an important factor for marketers. YouTube as a social media tool YouTubes principal features are the capability to upload and distribute video clips of any rational length. Most available standard video formats and converted to low resolution Flash for release. User account is necessary to b made in order to view YouTube video. This account provides a profile page that serves as an index to the users uploaded videos, and on which users may optionally disclose personal details, or subscribe to other users videos and friend other users; these details are then displayed in their profile pages. Users can then comment on other users or more commonly on particular video. Comments by users are displayed in the relevant pages. One of the YouTube feature is it offers community called group which user may join to assert specific interests. Groups provide a way to serialize video content as well as offering a text message interface similar to discussion boards or Usenet. YouTube signify an enormous opening for marketers to get in touch with consumers who are probing for relevant data about their products and services. YouTube can also be a significant direct marketing tool, conditioned that it should be taken as part of marketing mix rather than taken as a tactic or supported tool. Certain things are apparent, companies that are accomplishing durable attainment on YouTube are the ones who constantly and habitually issue and update contents on YouTube thats has inherent value for online users. How companies use YouTube as marketing tool Companies are working hard to figure out the unique ways to attract potential customers and make a successful social media strategy. There are various forms of advertisement available on the internet provided by the companies, but most significant popularity goes towards video advertisement and became hot subject in most recent months With the acquisition of YouTube by Google in October, 2006 the purpose to get hold of amplified revenues all the way through advertising partnerships is constantly striven for. While its starting to develop new ad offerings, its popularity is driving up costs that established Web giants, such as Google Inc. and Yahoo! Inc., are able to spread out In an article written by Catherineà ¢Ã¢â€š ¬Ã‚ Gail Reinhard, creative director at an agency that focuses on creating video infotainment, she says, the brands that achieve longà ¢Ã¢â€š ¬Ã‚ term success on YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online. The natural aesthetic sense of sea waves and breaking swell waves at ocean surface help make Roxys and Quicksilver content truly captivating. Those companies who make their products with exciting and natural aesthetic sense can create content easily. and Quicksilvers and Roxys mini documentaries and web content give consumers an inside view of what goes on behind the scenes of professional surfing, skating and snowboarding tours circuits. They employ videos that feature gigantic and striking waves that definitely confine the audiences attention. But, they also generate webisodes and mini documentaries that offer people an inside scoop on the lives of professional surfers, skateboarders and snowboarders. With almost one new video a week, nearly every week Quicksilver displays fresh and unique content so that people keep coming back and put them always in curiosity state. With the ease availability of broadband, the dream to attend online college or university has fulfilled. Online education programs particularly private education have taken immense popularity that even old guards Ivy League Universities have started to propose classes or access to online programs. University of phoenix Online leads the charge in establishing strategy to market its online classes via video. They offer video testimonials, reviews, minià ¢Ã¢â€š ¬Ã‚ documentaries and webisodes. Their aim is to make video which fits for every potential students out there in market, as they r the ever first university which started YouTube as marketing tool for online courses and programs and they also appear on top when to search for online schools.

Social Construction of Child and Childhood Essay examples -- Psycholog

Social construction of child and childhood To start with an overview of social constructionism in very general terms leads to build understandings of child and childhood in a social world more explicitly. Notion of social construction is defined in diverse disciplines and instead of generating a description there are a number of thoughts. â€Å"It is sometimes called a movement, at other times a position, a theory, a theoretical orientation, an approach; psychologists remain unsure of its status (Stam 2001, p. 294)†. Vivien (1995, p. 10) points the origin of social constructionism stems from two to three hundred years ago in the period of enlightenment, modernism and postmodernism. By all means, Berger and Luckmann’ (1966) book The Social Construction of Reality as a first book have a title of â€Å"social construction† has influential contributes in recent studies (Hacking, 1999). In this book, questioning everyday life realities and giving examples from it, shows the importance of social relations and l anguage that we used. Hacking’ The Social Construction of What? (1999) offers up-to-date and logical instances which supports to comprehend those aspects. He listed a number of things to be socially constructed and X as a generic label is used by him to work things as they are. First X does not exist or it is not generated by any natural thing then X existed by history, social interactions and with similar things. He discussed all too often after this process, using theory of social construction results in to change or destroy X render ‘normalisation’. Gender is one of the good examples that he gave which always come to mind whether it is constructed or not. Put it in a simple way, when X is gender; inequalities between men and women caus... ...ook the back of the book (Miller, 1995). Cognitive inability to realize other’ perspective and lack of social conversation are propounded by Piaget the reasons of the egocentrism. Children talk while they play with peers however; this communication does not necessarily related to each other that even in group self communication can exist. He suggests based on his own observations such this speech decrease with age. In other words, egocentric thinking transition from autistic to social thinking and when child start to think silently egocentrism disappear (Piaget,1950). Vygotsky’ view departs from this point; in contradiction age decline he claimed initial mission of egocentric speech is cognitive self- guidance rather than social communication (Rubin, 1973). In commonsense, egocentrism is shaped by development of thoughts but, Piaget attributed it genetic roots.

Essay --

Not Everyone Can Climb a Tree Many people have gone through our education system believing they are stupid when in fact the schools have failed to teach and assess them in the manner they are best suited to. How we learn and how we are assessed in retaining lessons is key to a productive and inclusive society. In the past, rote learning was the primary method of teaching and assessments were based on how much knowledge the student could recite. Currently, other methods are additionally employed to improve creativity and connection to information and retention is measured by benchmarks and expected developmental stages. However, with weaknesses attributed to both methods, a more inclusive method that incorporates positive aspects of all types of learning and teaches in the way that works best for each individual would be preferable. A blended learning method would be the best because it combines the acquisition of knowledge from rote learning with the creative problem solving connections from prior knowledge learned in creative play and adds critical thinking skills or the ability to assess the value of information. Assessments would be based on the kind of learner each person is and how the students master concepts and essential skills such as problem solving, critical thinking, and decision-making. This kind of learning would focus on understanding how individuals learn best and then using that type of learning as the primary tool for teaching that individual. In this way, students who excel in artistic endeavors would not have their intelligence assessed by how well they determine the biochemical structure of the latest new polycarbonate molecule and no one would go through life thinking they are stupid. Historically ... ...ing, which I think is the cost of the development of this learning style and the assessment. The cost would be a big factor in the decision to go ahead with this kind of learning in the classroom or not. In the past, learning was limited to rote memorization and recitation, which resulted in a noticeable segment being bored or turned off by academics, believing they were not smart enough to learn anything. More recently new learning methods have been employed that incorporate play into learning and is more student directed rather than teacher directed. While this method employs additional learning skills it still lacks a critical thinking component. Blended learning employs the best of rote and creative learning while adding the ability to assess the value of information as well. Learning is based on methods that are best suited for each individual student.

Lord of the Flies and the Story of Creation

Satan, Prince of Darkness, Lucifer, Iblis; no matter what title he bears, the devil is the most recognizable and distinct representation of evil In existence. In the story of Adam and Eve, the devil's wicked evilness takes the form of temptation. He uses temptation to stray Eve from the path of God, the path she was created to follow. In the Lord of the Flies evil disguises itself as temptation yet again. The boys are tempted by their persisting desires to leave their civilized morals behind and indulge in the vicious and untroubled ways of savagery.Numerous parallel themes, in ddition to evil disguised as temptation, between Lord of the Flies and the story of Adam and Eve are present. Themes such as original purity, the spread of sin, chance for redemption and tainted innocence. When Adam was created by God from the â€Å"dust on the ground and the breath of life† (Genesis 2:7) and Eve from Adam's rib, they were perfect, pure human beings and devoutly loyal to God. Similarly, when the boys first arrive on the island they are unwavering In their devotion to maintain civilized morals and disciplined behavior.In chapter 2, Jack displays this devotion by nnouncing to the group, â€Å"We've got to have rules and obey them. After all, we're not savages. We're English, and the English are best at everything. † In the beginning of both plots, the characters of the story are pure in their Innocence and loyalty to what they believe is right. Adam and Eve pure in their loyalty to God and the boys retain their innocence by maintaining civilized behavior. Jack and Eve have one clear thing in common; they both lead their companions in straying from the path of righteousness.Eve by being the first to give into the evil temptation of eating the fruit nd Jack by glvlng In to the evil temptation of power and the â€Å"compulsion to track down and kill that was swallowing him up. † Subsequently after, the evil that engulfed Jack and Eve quickly spreads to th eir companions like a terribly contagious disease. Eve convinces Adam to eat the forbidden fruit as well, thus damning them both. Jack starts a new savage tribe that most of the members from the civilized tribe quickly Join.Upon witnessing this conversion from good to evil Ralph remarks, â€Å"The world, that understandable and lawful world. was slipping away,† Later in the book. aces savage ways even begin to infect two of the most civilized boys left on the Island. During one of Jack's feasts, Ralph and Piggy â€Å"found themselves eager to take a place in this demented but partly secure society. They were glad to touch the brown backs of the fence that hemmed In the terror and made it governable. † In continuance of his custom, God goes to visit Adam and Eve in the Garden of Eden.When they hear him coming they grow ashamed of their nakedness, something they had never noticed before, and try to cover themselves with leaves and hide from him. God, being all knowing, p retends to search for them. He does this in order to give Adam and Eve an opportunity to return to Him and acknowledge their sin. The British Naval offcer that arrives on the island in Lord of the Flies represents what was originally good and right in the eyes of the boys, as does God In the eyes of Adam and Eve.When the boys come storming out of the burning forest to discover their saviors standing on the beach, they feel no Joy but shame. Shame for the uncivilized ways 1 OF2 tney nave conauctea tnemselves. In emoarrassment was only ampllTlea wnen the British Navvy Officer remarked, â€Å"l should have thought that a pack of British boys†¦ ould have been able to put up a better show than that. † This humiliation experienced by the boys is similar to that of Adam and Eve. In correspondence with God's actions in the Garden of Eden, the Navvy officer â€Å"turned away to give them time to pull themselves together. In warning Adam and Eve of the dangers of the Tree of Know ledge of Good and Evil, God says, mfou may surely eat of every tree of the garden, but of the tree of the knowledge of good and evil you shall not eat, for in the day that you eat of it you shall surely die. † (Genesis 2:16-17) God's warning proves itself very true. Upon eating the fruit, their spiritual death is immediate, Adam and Eve are spiritually separated from God and lose a part of themselves they will never truly regain. The boys in The Lord of the Flies lose something of great value as well; their innocence.In realization of this, Ralph â€Å"wept for the end of innocence. † Both the boys on the island and Adam and Eve permanently tainted their purity in falling victim to the temptations of evil. â€Å"Be sober-minded; be watchful. Your adversary the devil prowls around like a roaring lion, seeking someone to devour. † â€Å"He is everywhere represented as the deceiver, ssuming false guises, and making false representations. † (Peter 5:8) (Corint hians 2:14) Both Adam and Eve and the boys in Lord of the Flies were deceived by the false guises of the the devil's evil.The bible categorizes evil in two groups; evil against one another, such as murder, theft, and adultery and evil against God such as idolatry and blasphemy. The Devil tempted the characters in the two stories to commit both evil against one and another and evil against God. Adam and Eve committed evil against God by disobeying his orders and Eve committed evil against Adam by convincing him to eat the fruit. In Lord of the Flies the boys committed evil against one another in numerous ways. They murdered Simon, Piggy, and attempted to kill Ralph.In the book, civilized behavior and morals represented God. They committed Evil against God/civilization by losing faith and worshipping symbols of their savagery (pig's head and beast). In the world today, evil against God is very frequently committed because in most people's eyes, it is not true evil. From the Connecticu t shooting to domestic abuse, in society today it seems as if people are carelessly making no effort to resist the devil's temptations to commit evil against one another.

Does the conversation between Robert and Kevin violate any nondiscrimination laws?

According to the EEOC website, â€Å"Under the laws enforced by EEOC, it is illegal to discriminate against someone (applicant or employee) because of that person's race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability or genetic information. † It is also illegal for an employer to make decisions about job assignments and promotions based on an employee's race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability or genetic information. The conversation between Robert and Kevin violates disability, race and sex nondiscrimination laws. Title VII prohibits employment decisions based on stereotypes and assumptions about abilities, traits, or the performance of individuals of certain racial groups. Robert and Kevin make comments about every single person in the video that might be getting the promotion. First it’s about the health related issue for the employee who has diabetes, followed by racial comment about what the employee looks like. Because of the second employee’s ethnicity, Robert and Kevin suggest that it’s better to move onto the next candidate rather than worrying about getting strip searched. The next comments and discussion is about an employee is religious and the manger wants to avoid the religious talk on the flight. The next female employee is a great worker according to the managers, however, they are afraid that she might get pregnant since she is off the pill and that’s something they don’t want to deal with. Age and disability discrimination applies to the next employee where the managers think the employee is old and is on the cart and feel that it’s cruel to send him to Italy. The last candidate is a white male, and both managers want to avoid the reverse racism discrimination so they eliminate him as well. Both managers are just having a talk which seems to be an informal talk about the candidates for the promotion. Good things are said about all the employees whether it’s work experience, seniority, great work ethics or knowledgably in the field however, major workplace discrimination are talked about in this video such as race, disability, age and sex. The video does not end with the decision of who was picked for the promotion but the discussion between the managers does contain nondiscrimination laws as stated above.

MLE Assignment Essay

1. Ethically, is brain death not as final as cardiac death? Why or why not? Brain death is final. There is no coming back from it, ever. Neurons die, and the brain ceases to function. Permanently. With cardiac death, we can sometimes use medication or electricity to resume heart function. A systole (no electrical activity in the heart) can sometimes be reversed if the underlying cause of the problem can be treated (such as severe electrolyte abnormalities, or severe hypothermia). 2. How does the Prudent Person Rule apply in this case? The prudent rule or â€Å"reasonable man† law dictates that a person act in a manner that is consistent with the skills, logic, resources, and knowledge that an average lay-person may have. In medicine, it would apply to a patient in that they are required to take all steps that are reasonable and prudent to affect a positive outcome in their treatment. In other words, you would be expected to follow doctor’s orders, do all routine follow up and home therapy, use reasonable judgments and so on. So the answer here is, yes – this does apply to the case because this young girl came into the hospital for a simple surgery removing her tonsils, adenoids, and extra sinus tissues. And was shortly determined brain dead after beginning to bleed profusely, and went through cardiac arrest, meaning the serious dysfunction of an organ. 3. In your opinion, could this tragedy have been prevented? If so, how? In this case I really don’t know the specifics of this particular case, because there are so many missing pieces between the pre-op and post-op that I’m unsure of how this actually happened to determine if this tragedy could have been prevented. In some cases the parents have to be completely informed as to the ramifications of a situation before making a final decision.

Organization importance Essay Example | Topics and Well Written Essays - 1500 words

Organization importance - Essay Example Of course, the club fulfills its responsibilities as well as other similar organizations all over the world. However, lets see how good directly Islamic clubs are in which the unifying and underlying factor is the religion. The first point which College administration can pay attention at, is how do participating in the Club influences the studying. Currently a lot of talks are about the wonders of the Quran. This topic is interesting from the point of view of science. Through research many of the events are proved basing on scientific facts, as well as wonderful prophecy. In the verses of the Quran there are truthful revelations that came true and continue to come true nowadays. It may sound surprising, in the Quran there is no blind faith and fear, and it is based on the principle of calling people to think, learn and take responsibility for their actions. Do not forget what a huge contribution to the development of society Muslim scholars did. The Muslims became the founders of such sciences as arithmetic, analytic geometry, spherical trigonometry and planar. The vast majority of Muslim scholars were pious people. According to Islamic laws, every believer should strive for knowledge. The first Muslims differed not only by fear of God, but also the freedom of thinking, readiness to accept new, for example, in the technology. Quran affects a lot of sciences - astronomy, physics, geography, geology, oceanography, biology, botany, zoology, history, medicine and physiology (Fatoohi 86). Thus it is interesting for scientists from different areas (Fatoohi 91). Europe was still in the dark ages, when the religious Muslims invited their first discoveries. A lot of important things were brought to Europe from Muslim regions, â€Å"such as Arabic numerals with the principle of the zero vital to the advancement of mathematics and the use of algebra† (Fatoohi 91). The idea of

Defining Territories in different regions Essay

Defining Territories in different regions - Essay Example certain types of clothes whereas others do not, for instance in most Arabian nations it is a requirement that women adorn in veils in a move to symbolize their status and religion. Finally, there are modern gulf cities such as Qatar, Bahrain and Kuwait that evolved from colonial dependency into statehood (Commins, 2012). The essay will relay information on the four types of territories in addition to how they are marked and maintained. A continent such as Europe, the culture of a single city such as trade in addition to its population is most likely to become cosmopolitan and varied. Although hopelessly outweighed in matters regarding geopolitics, networked cities are normally in a better position of achieving and retaining astonishing power hence achieving independence in terms of nominal sovereignty (Hohenberg & Lees, 2002). This is similar in the case of gulf cities, for instance Bahrain. According to Kermeliotis (2010), just like any other nation in the gulf, Bahrain has its own territories. This is because the city has a global recognition for its tolerance and openness hence becoming the most liberal society in the region. Apart from having the lowest cost of living, it also boasts of being the first nation in the gulf to allow education for both boys and girls. The veiling territory is when a city comes up with measures on how its citizens ought to appear in public. Whereas some nations embrace veiling territories, others such as France and the US do not have it; instead, their dress code is normally termed secularism or westernization. Conversely, gender territories involve both male and female in which they ought to receive equal recognition. This is normally achievable through abolition of certain norms such as the urban planning that has gender dimensions whereby whereas men travel distance locations in search of employment while women are to stay at home and take care of the home and children (Stanford Encyclopedia of Philosophy, 2007). Due to the

Week 3 Journal Essay Example | Topics and Well Written Essays - 250 words - 1

Week 3 Journal - Essay Example All these are issues that people battle with, but may not necessarily have the answers for at the end of the day.It is true that the current declining state of America’s cultural, economic, and even social setting may be attributed to the education system in place. A lot of emphasis is placed on getting top scores in education institutions, forgetting that self-education may be the best way a person can benefit their lives, in the long run. This emphasis forces students to resort to different tactics to be at the top of their class. As far as being the biggest scam in America is concerned, college institutions are making a killing at their students’ expense (NIA 1). Loans are taken up by students with the aim of acquiring an education, only to pay that back after being employed. Problems arise when there is little to show for this education in a declining job market. NIA’s aim was to show that individuals can do without college education, claiming that self-education can create the necessary skills needed to succeed, an assumption countless individuals may concur

Films and the American History Essay Example | Topics and Well Written Essays - 250 words

Films and the American History - Essay Example From this paper it is clear that the United States of America under the presidency of George Bush had a major role in the Gulf War. In the movie, we see that Major Archie Gates and Chief Elgin cannot believe what the inhabitants go, though. They find out that the government incited the citizens to fight the rule of Saddam Hussein with a promise to support them. They later find out that the government did not give them the support they promised. The United States government is highly involved in the business in the Middle East. The new evidence of nonsupport from the government makes them think deeply about their role in the fight.As the discussion stresses the movie shows the weakness of the American president because the directors show the affair between Bill and Monica. The relationship is a depiction of real life events that occur in the real-time events. Historically, the United States and Britain fought each other during the American Revolution. On the other hand, during the Wor ld War, the nations were strong allies and the United States protects Britain. In addition to the World War, the two nations were strong allies during the Cold War and Gulf War. There are moments historically when the only superpower country to give United States support in the Iraq war was Britain.  The relationship the two countries are strong, and both leaders work towards a general goal. The wives of both leaders also have a strong relationship showing that there is a special kind of relationship.

Martin Luther King Jr's use of ethos pathos and logos in his I have a Essay

Martin Luther King Jr's use of ethos pathos and logos in his I have a dream speach - Essay Example In terms of rhetorical theory, ethos represents the implementation of ethics and morals as a rhetorical tool. One of King’s most powerful implementation of logos appears when he states, â€Å"One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination† (‘I Have a Dream Speech’). Here King is comparing the oppression of the modern African-American with the same oppression that was experienced during slavery. This is a powerful implementation of ethos as it implements societies understanding of the wrongness of slavery in demonstrating that similar events continue to occur. Logos is understood as the rhetorical implementation of logic and reason as primary argumentative techniques. King’s speech makes great use of logos. One of the most powerful implementations of this occurs when King references the Declaration of Independence. He states, â€Å"It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned† (‘I Have a Dream Speech’). Of course, King is referencing the nature of the Declaration of Independence as proclaiming the unalienable rights of all citizens.

Gendering Childhood Essay Example for Free

Gendering Childhood Essay Toy stores are places where the gender of different children is being shaped – be it femininity, masculinity or gender-neutrality – according to the current ideas of society and culture about gender. It is therefore evident that toy stores are actually catalysts to the ongoing ideas about a certain kind of gender. In terms of gender-neutral toys, toy stores can be seen as a channel for interaction or equality between the sexes, although this is only seen some of the toys intended for toddlers and teens, and the toys that are digital/computer-based such as educational toys and consoles. In most toy stores, there are clear divisions and may even be separated and placed on opposite ends of the store. There are also sections where it is not clear whether or not the intention is for either gender. The toy stores are also divided depending on the age of those who are going to buy them. Usually, the age is progressive as one goes deeper into the store from the most simple of dolls and balls for one-year olds to the complex digital, computerized toys that can span from the age of seven and up. Looking at the store itself, the general theme of a certain section can actually point to whether or not the section is intended for boys, girls or neither gender. It is seen in many ways including the color scheme of the section, the featured toys and, sometimes, even the salespersons manning the section. However, the toy stores aren’t explicit in their customers in terms of labeling a section either for boys or for girls. Most of the signs in the sections are only implicit in the themes that they take. Gender neutral sections are often filled with toys that are educational and electronic gadgets. Also, gender neutral sections often have neutral colors such as white and silver as opposed to the gendered colors of pink and blue. They are also often seen in the middle of the gendered section. In terms of packaging, some of the toys are explicit in their intended customers by showing either boys or girls playing with the toys they are selling printed on the boxes. Gender neutral toys are often printed with both a girl and a boy on the cover, cooperating or looking very intrigued as they play or tinker with the toys. Other gender-neutral toys have neither child involved but only a feature of the product without any action that denotes the culture’s (in this case, America’s) notion of femininity or masculinity. The colors are neutral – often just a white background – and does not feature any actions that could be seen as either soft (feminine) or hard (masculine). A gendered toy’s packaging, on the other hand, has an implicit message conveyed on the box. Action, competition, adrenaline, and the macho effect are often portrayed in the boxes of boys’ toys in the boys’ section. On the girls’ section, flowers, happy homes, cute and sexy themes seem to dominate the shelves; often, older themes of make-up and fashion are being made as toys, as if pushing for girls to be women at a younger age. Going further into the connection of age and gendered toys, there seems to be a pattern concerning gendering them with respect to age. This is not to say, however, that other toys that don’t fall into these two categories are not gender neutral. There are also toys, most belonging to sports, which are gender-neutral. Toddlers usually have gender neutral toys intended for two things. The first involves amusement in the form of dolls and other soft items that they can chew on, throw, fall on and hit without causing them any harm or danger. Some of these toys may be gendered but many of them are not. The second is to educate them. These educational toys are completely gender-neutral as toy-makers consider the minds of either sex of the children as capable of processing basic information that they should learn, such as knowing what a cow is and what sounds they make. And since toys are not exactly limited to children, some toys that can have adults as audiences as well, such as game consoles and sports-oriented toys, are gender-neutral and are only gendered when it comes to the accessories and other things that they append to these toys. Some examples include the game cartridges. Because of gendering of the majority of toys in the formative years of the child, the idea of femininity and masculinity are instilled in society in an ongoing cycle. The current society’s ideal of masculinity are seen instilled in children in the early stages, dictating and instilling ideas on how girls and boys should be and how they should grow up to be. This forces them to conform to society’s current ideas of them aside from possible biological and other external influences that dictate children from their earliest years. Although gender preference may change in the later years, the influence of toys given to children – even if it is â€Å"feminine† toys given to boys – is a factor in how these children grow up to be.

Reliance Mutual Fund (RMF)

Reliance Mutual Fund (RMF) INTRODUCTION OF RELIANCE MUTUAL FUND Overview Reliance Mutual Fund (RMF) is one of Indias leading Mutual Funds, with Average Assets Under Management (AAUM) of Rs. 1,22,252 CRORES and an investor base of over 72.40 Lacs. (AAUM and investor count as of November 2009) For its 7.3 million investors, RMF offers a well-rounded portfolio of products that meet varying requirements. They are served from offices across 226 locations in India, offices in Dubai, Singapore, Mauritius and UK Reliance Mutual Fund, a part of the Reliance Anil Dhirubhai Ambani Group, is one of the fastest growing mutual funds in the country. RMF offers investors a well-rounded portfolio of products to meet varying investor requirements and has presence in 118 cities across the country. Reliance Mutual Fund constantly endeavors to launch innovative products and customer service initiatives to increase value to investors. Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management Limited., a subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-up capital of RCAM, the balance paid up capital being held by minority shareholders. Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services. Sponsor: Reliance Capital Limited Trustee: Reliance Capital Trustee Co. Limited Investment Manager or Asset Manager: Reliance Capital Asset Management Limited Statutory Details: The Sponsor, the Trustee and the Investment Manager are incorporated under the Companies Act 1956. Reliance Mutual Fund (RMF) has been established as a trust under the Indian Trusts Act, 1882 with Reliance Capital Limited (RCL), as the Settlor/Sponsor and Reliance Capital Trustee Co. Limited (RCTCL), as the Trustee. RMF has been registered with the Securities Exchange Board of India (SEBI) vide registration number MF/022/95/1 dated June 30, 1995. The name of Reliance Capital Mutual Fund has been changed to Reliance Mutual Fund effective 11th. March 2004 vide SEBIs letter no. IMD/PSP/4958/2004 date 11th. March 2004. Reliance Mutual Fund was formed to launch various schemes under which units are issued to the Public with a view to contribute to the capital market and to provide investors the opportunities to make investments in diversified securities The main objectives of the Trust are: To carry on the activity of a Mutual Fund as may be permitted at law and formulate and devise various collective Schemes of savings and investments for people in India and abroad and also ensure liquidity of investments for the Unit holders; To deploy Funds thus raised so as to help the Unit holders earn reasonable returns on their savings and To take such steps as may be necessary from time to time to realize the effects without any limitation. Risk Factors: Mutual Funds and securities investments are subject to market risks and there is no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme can go up or down depending on the factors and forces affecting the capital markets. Past performance of the Sponsor/AMC/Mutual Fund is not indicative of the future performance of the Scheme. The Sponsor is not responsible or liable for any loss resulting from the operation of the Scheme beyond their initial contribution of Rs.1 lakh towards the setting up of the Mutual Fund and such other accretions and additions to the corpus. The NAV of the Scheme may be affected, interalia, by changes in the market conditions, interest rates, trading volumes, settlement periods and transfer procedures. The Mutual Fund is not assuring that it will make periodical dividend distributions, though it has every intention of doing so. All dividend dist ributions are subject to the availability of distributable surplus in the Scheme. Vision Statement To be a globally respected wealth creator with an emphasis on customer care and a culture of good corporate governance Mission Statement To create and nurture a world-class, high performance environment aimed at delighting our customers Corporate Governance Corporate Governance Policy: Reliance Capital Asset Management Ltd. has a vision of being a leading player in the Mutual Fund business and has achieved significant success and visibility in the market. However, an imperative part of growth and visibility is adherence to Good Conduct in the marketplace. At Reliance Capital Asset Management Ltd., the implementation and observance of ethical processes and policies has helped us in standing up to the scrutiny of our domestic and international investors. Management: The management at Reliance Capital Asset Management Ltd. is committed to good Corporate Governance, which includes transparency and timely dissemination of information to its investors and unit holders. The Board of Directors of RCAM is a professional body, including well-experienced and knowledgeable Independent Members. Regular Audit Committee meetings are conducted to review the operations and performance of the company. Employees: Reliance Capital Asset Management Ltd. has at present, a code of conduct for all its officers. It has a clearly defined prohibition on insider trading policy and regulations. The management believes in the principles of propriety and utmost care is taken while handling public money, making proper and adequate disclosures. All personnel at Reliance Capital Asset Management Ltd are made aware of their rights, obligations and duties as part of the Dealing Policy laid down in terms of SEBI guidelines. They are taken through a well-designed HR program, conducted to impart work ethics, the Code of Conduct, information security, Internet and e-mail usage and a host of other issues. One of the core objectives of Reliance Capital Asset Management Ltd. is to identify issues considered sensitive by global corporate standards, and implement policies/guidelines in conformity with the best practices as an ongoing process. Reliance Mutual Fund Schemes: Equity/Growth Schemes The aim of growth funds is to provide capital appreciation over the medium to long- term. Such schemes normally invest a major part of their corpus in equities. Such funds have comparatively high risks. These schemes provide different options to the investors like dividend option, capital appreciation, etc. and the investors may choose an option depending on their preferences. The investors must indicate the option in the application form. The mutual funds also allow the investors to change the options at a later date. Growth schemes are good for investors having a long-term outlook seeking appreciation over a period of time. Debt/Income Schemes The aim of income funds is to provide regular and steady income to investors. Such schemes generally invest in fixed income securities such as bonds, corporate debentures, Government securities and money market instruments. Such funds are less risky compared to equity schemes. These funds are not affected because of fluctuations in equity markets. However, opportunities of capital appreciation are also limited in such funds. The NAVs of such funds are affected because of change in interest rates in the country. If the interest rates fall, NAVs of such funds are likely to increase in the short run and vice versa. However, long term investors may not bother about these fluctuations. Sector Specific Schemes These are the funds/schemes which invest in the securities of only those sectors or industries as specified in the offer documents. e.g. Pharmaceuticals, Software, Fast Moving Consumer Goods (FMCG), Petroleum stocks, etc. The returns in these funds are dependent on the performance of the respective sectors/industries. While these funds may give higher returns, they are more risky compared to diversified funds. Investors need to keep a watch on the performance of those sectors/industries and must exit at an appropriate time. They may also seek advice of an expert. Exchange Traded Funds (ETFs) Exchange Traded Funds (ETFs) are usually passively managed mutual fund schemes tracking a benchmark index and reflect the performance of that index. These schemes are listed on the stock exchange and therefore have the flexibility of trading like a share on the stock exchange. It can also be looked as a security that tracks an index, a commodity or a basket of assets like an index fund, but trades like a stock on an exchange, thus experiencing price changes throughout the day as it is bought and sold. Fixed Maturity Plans (FMPs) Fixed Maturity Plans (FMPs) are basically debt oriented investment schemes with a pre-specified tenure offered by mutual funds. FMPs invest in a portfolio of debt instruments whose maturity coincides with the maturity of the concerned FMP. The primary objective of a FMP is to generate income while aiming to protect the capital by investing in a portfolio of debt and money market securities. Since FMPs are available with several maturity options, one can invest in the relevant plan depending upon his investment horizon and the requirement of cash flows. Interval Fund / Fixed Maturity Plan Reliance Interval Fund (A Debt Oriented Interval Scheme): The investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund Plan C (A close-ended scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the scheme with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A close-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the scheme with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Portfolio management services: Overview Reliance Portfolio Management Services is an exclusive offering from the portfolio management division of Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd., Reliance Capital Asset Management Ltd. is also the investment manager for Reliance Mutual Fund schemes wherein it manages assets worth over Rs. 42,200 crores (as on Feb 28, 2007) Reliance Portfolio Management Services is a premium financial service, offering innovative exclusive products through discretionary advisory services. Our expertise has earned the trust of thousands of high net-worth individual/ institutional investors and created a family that is constantly growing. Reliance Portfolio Management Services can conduct your investments with true finesse coupled with passion and innovation. Reliance Portfolio Management Services is a part of Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd. Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services Organizational philosophy When it comes to managing investments what one needs is the fine harmony and the scale of an orchestra. Essentially, this translates to a special kind of skill that understands the finer nuances and appreciates the subtle notes. Only then can the instrumentation deliver a consistently enhanced performance. Now, you can get that kind of superior orchestration for your investment portfolio. Introducing Reliance Portfolio Management Services (Reliance PMS), a premium financial offering for select investors. An exclusive service, where a diligent team of talented professionals with diverse skill sets orchestrate your investments to deliver optimum returns. And a consistently laudable performance. Investmant philosophy A rich canvas of melodies.. At Reliance PMS you can expect a multitude of innovative investment options to serve varying investment objectives. The spectrum of asset classes traverses from the traditional asset classes, such as equities, fixed income or gold, to emerging ones, such as structured products or realty. Their Aim: To traverse the journey of your wealth creation with you by leveraging these asset options. They constantly endeavor to deliver competitive returns through a conservative and a diligent fund management framework, that is supported by rigorous analysis and a proven investment methodology The keynotes to perfection Minimizing Risks, Optimizing Gains All great scores being with a plan. To make beautiful music and surpass all expectations. Their strategy is quite similar. An increasing investor base is a reflection of the trust that investors repose in us, which we respect. Hence the safety of our investors assets is of utmost priority and this is the foundation of our investment philosophy. At Reliance PMS, they view every portfolio with the diligence of a musician composing a new score. Fine-tuning. Enhancing. Improving. Constantly working towards superior orchestration of your portfolio. Naturally, this is only possible if the foundation is sound. Strong investments, pure harmonies what we believe in Strong melodies call for a fine conductor. Reliance Portfolio Management Services can conduct your investments with utmost perfection. Our investment beliefs form the core of what we do. Our foundation is based on five key elements: Canvas, Concentration, Cash and Flexibility, Customisation and Customer Service. And it is with this rock solid base that we plan a fine crescendo for your investments Reliance PMS advantage: you As a Reliance PMS customer, we get a lot more than just superior portfolio management. We get the advantage of a solid and reputable track record backed by the expertise of a sound and stable investment team. Their philosophy lays considerable emphasis on an intensive research based, bottom-up, stock picking approach with a bias towards customizing the product offerings for our investors and business associates. They strongly believe that our investments should be adaptable enough to succeed in any market situation. Which is why our investment philosophy revolves around a solid bottom-up approach. So its true, when you invest with Reliance PMS, its certain that you will have all your investments in perfect sync. The composers score fund management Process All great scores begin with a plan. To make beautiful music and surpass all expectations. Their process is quite similar. All potential investment opportunities are subjected to extensive research, which includes analysis of various macro and micro economic indicators, related to specific sector company and or industry. This coupled with company visits and extensive interaction facilitates a data pool, which becomes the foundation of the process. Following are various services or investment schemes offered by Reliance Portfolio Management: 1). Absolute freedom option: This investment option is a highly flexible one with a very direct focus. To make the most of investment openings across a wide gamut of large cap, mid cap and small cap stocks. The aim of this product is to deliver positive absolute returns. It plans to do this by focusing on research based value investing to cover potentially investment-worthy companies. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 2). Large cap option: This portfolio model endeavors to generate capital appreciation by investing in companies drawn primarily from the Top 250 companies. These companies are ranked on the basis of market capitalization. The focus over here is on companies with a proven track record and a favorable medium to long-term outlook. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 3). Small Mid cap option: Capital appreciation through bottom up stock picking is of priority here with a special emphasis on the small and mid-cap space. Incisive and keen research is the backbone of this product. A dedicated research team will initiate portfolio building by discovering businesses that are relatively new and less tracked. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 4). Concentrated option: The investment objective of concentrated option is to achieve long term capital appreciation from equity and equity related investments. This investment option endeavors to invest disproportionate corpus in large and mid cap high growth companies that would be able to compound wealth over medium to long term. Investment Time Horizon: 3 years more Minimum Investment Amount: Resident Indian: Resident Indian: INR 1 Crore Tranche 1: INR 50 Lacs Tranche 2: INR 25 Lacs* Tranche 3: INR 25 Lacs* Non Resident Indian: INR 1 Crores 5). Emerging sector opportunity option: The Trinity Option which is a part of Emerging Sector Opportunity Option shall invest in a combination of sectors in order to cater to specific investor requirements and market conditions. The Trinity Series will look at investment opportunities in Natural Resources, Infrastructure Capital Goods and Financial Services. The Trinity Series offer the investors an opportunity to be part of the emerging sectors which would be the engines of growth and key drivers of the Indian economy Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 1 Crores Fixed income schemes under portfolio management services: All Season Debt Shield Aggressive Returns Option: A highly flexible investment option, which offers a diversified investment portfolio across ratings and the yield curve. Fixed Maturity Option: A relatively protective investment option with investments predominantly locked for the duration of the scheme. In certain scenarios, there might be partial redemption allowed, without a significant impact on the portfolio returns. Liquidity Option: The underlying tone of this investment option is to essentially provide the investors with superior returns as compared to traditional open-ended money market schemes. Blended Debt Plus Best of Funds Option Under this option, investments shall be made in units of different mutual funds. This option is designed to achieve even greater diversification than traditional mutual funds. Structured products solution: Structured Products are Investment instruments that combine at least one derivative with assets such as equity and fixed income securities. Such products are fast emerging as an alternate asset class among HNI/ Institutional investors providing opportunities that capture potential upsides of the equity universe with capital protection. Customized solutions: At Reliance PMS believe in delivering more than what the customer expects, customized solutions are just a step towards it. Customized solutions are investments specially created to meet needs that cannot be met from the standardized financial instruments available in the market. Customized solutions capture the characteristics of traditional and nontraditional investments with financial instruments. The strategic combination of these components provides control and flexibility to address those investors whose investment objective is not met through traditional investments available. AMC (Asset Management Company) of Reliance Mutual fund: A company that invests its clients pooled fundinto securities that match its declared financial objectives. Asset management companies provide investors with more diversification and investing options than they would have by themselves. Mutual funds, hedge funds andpension plans are all run by asset management companies. These companies earn income by charging service fees to their clients. AMCs offer their clients more diversificationbecause they have a larger pool of resources than the individual investor.Pooling assets together and paying out proportional returns allows investors to avoid minimum investment requirements often required when purchasing securities on their own,as well as the ability toinvest in a larger set of securities with a smaller investment AMC has to discharge mainly three functions as under: Taking investment decisions and making investments of the funds through market dealer/brokers in the secondary market securities or directly in the primary capital market or money market instruments Realize fund position by taking account of all receivables and realizations, moving corporate actions involving declaration of dividends,etc to compensate investors for their investments in units; and Maintaining proper accounting and information for pricing the units and arriving at net asset value (NAV), the information about the listed schemes and the transactions of units in the secondary market. AMC has to feed back the trustees about its fund management operations and has to maintain a perfect information system. Structure of AMC: RCAM has been appointed as the Asset Management Company of Reliance Mutual Fund by The Trustee vide Investment Management Agreement (IMA) dated May 12, 1995 and executed between Reliance Capital Trustee Co. Limited and Reliance Capital Asset Management Ltd. and amended on August 12, 1997 in line with SEBI (Mutual Funds) Regulations, 1996). Reliance Capital Asset Management Ltd.(RCAM) is an unlisted Public Limited Company incorporated under the Companies Act, 1956 on February 24, 1995, having its registered office at Reliance House, Near. Mardia Plaza, Off. C.G. Road, Ahmedabad, 380 006 and its Corporate Office at One Indiabulls Centre, Tower 1, Jupiter Mills Compound , 841, Senapati Bapat Marg, Elphinstone Road, Mumbai 400 013. Directors of the company include Amitabh Jhunjhunwala, a senior executive of ADAG. Amitabh Chaturvedi is the managing director of the AMC. As of end August 2006, Reliance mutual fund has Rs 28,753 crore of assets under management. Reliance Equity Fund, launched by Reliance MF in early 2006, is the largest mutual find scheme in the country with a fund size of over Rs 5,500 crore. The net worth of the Asset Management Company based on audited accounts as on March 31, 2009 is Rs. 841.32 Crore. Here is a list of mutual funds of Reliance which includes Debt/Income Funds , Equity Funds and Sector Specific Funds. Latest NAV Scheme Name NAV (Net Asset Value) Date Reliance Medium Term Fund-Retail Plan Growth Plan Bonus Option 13.4254 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Growth Plan Growth Option 18.7981 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Monthly Dividend Plan 10.3827 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Quarterly Dividend Plan 10.8016 03-Dec-2009 Reliance NRI Income Fund-Dividend Plan-Dividend Option 11.8741 03-Dec-2009 Reliance NRI Income Fund-Growth Plan-Growth Option 11.8741 03-Dec-2009 Reliance Short Term Fund-Dividend Re-investment Plan 10.6417 03-Dec-2009 Reliance Short Term Fund-Growth Plan 17.1406 03-Dec-2009 Reliance Short Term Fund-Quarterly Dividend Plan 13.5299 03-Dec-2009 Reliance Banking Fund-Dividend Plan-Dividend Option 31.2926 03-Dec-2009 Reliance Banking Fund-Growth Plan-Bonus Option 78.4123 03-Dec-2009 Reliance Banking Fund-Growth Plan-Growth Option 78.4123 03-Dec-2009 Reliance Diversified Power Sector Fund-Dividend Plan-Dividend 47.6648 03-Dec-2009 Reliance Diversified Power Sector Fund-Growth-Bonus 76.6486 03-Dec-2009 Reliance Diversified Power Sector Fund-Growth-Growth 76.6486 03-Dec-2009 Reliance Equity Fund-Dividend Plan-Dividend Option 15.1151 03-Dec-2009 Reliance Equity Fund-Growth Plan-Bonus Option 15.1151 03-Dec-2009 Reliance Equity Fund-Growth Plan-Growth Option 15.1151 03-Dec-2009 Reliance Equity Opportunities Fund-Dividend Plan-Dividend Option 19.3456 03-Dec-2009 Reliance Equity Opportunities Fund-Growth Plan-Bonus Option 27.3863 03-Dec-2009 Reliance Equity Opportunities Fund-Growth Plan-Growth Option 27.3863 03-Dec-2009 Reliance Growth Fund-Dividend Plan-(D) 53.3177 03-Dec-2009 Reliance Growth Fund-Growth Plan-Bonus Option 68.9535 03-Dec-2009 Reliance Growth Fund-Growth Plan-Growth Option 415.6732 03-Dec-2009 Reliance Media Entertainment Fund-Dividend Plan-Dividend Option 18.0409 03-Dec-2009 Reliance Media Entertainment Fund-Growth Plan-Bonus Option 2 Reliance Mutual Fund (RMF) Reliance Mutual Fund (RMF) INTRODUCTION OF RELIANCE MUTUAL FUND Overview Reliance Mutual Fund (RMF) is one of Indias leading Mutual Funds, with Average Assets Under Management (AAUM) of Rs. 1,22,252 CRORES and an investor base of over 72.40 Lacs. (AAUM and investor count as of November 2009) For its 7.3 million investors, RMF offers a well-rounded portfolio of products that meet varying requirements. They are served from offices across 226 locations in India, offices in Dubai, Singapore, Mauritius and UK Reliance Mutual Fund, a part of the Reliance Anil Dhirubhai Ambani Group, is one of the fastest growing mutual funds in the country. RMF offers investors a well-rounded portfolio of products to meet varying investor requirements and has presence in 118 cities across the country. Reliance Mutual Fund constantly endeavors to launch innovative products and customer service initiatives to increase value to investors. Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management Limited., a subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-up capital of RCAM, the balance paid up capital being held by minority shareholders. Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services. Sponsor: Reliance Capital Limited Trustee: Reliance Capital Trustee Co. Limited Investment Manager or Asset Manager: Reliance Capital Asset Management Limited Statutory Details: The Sponsor, the Trustee and the Investment Manager are incorporated under the Companies Act 1956. Reliance Mutual Fund (RMF) has been established as a trust under the Indian Trusts Act, 1882 with Reliance Capital Limited (RCL), as the Settlor/Sponsor and Reliance Capital Trustee Co. Limited (RCTCL), as the Trustee. RMF has been registered with the Securities Exchange Board of India (SEBI) vide registration number MF/022/95/1 dated June 30, 1995. The name of Reliance Capital Mutual Fund has been changed to Reliance Mutual Fund effective 11th. March 2004 vide SEBIs letter no. IMD/PSP/4958/2004 date 11th. March 2004. Reliance Mutual Fund was formed to launch various schemes under which units are issued to the Public with a view to contribute to the capital market and to provide investors the opportunities to make investments in diversified securities The main objectives of the Trust are: To carry on the activity of a Mutual Fund as may be permitted at law and formulate and devise various collective Schemes of savings and investments for people in India and abroad and also ensure liquidity of investments for the Unit holders; To deploy Funds thus raised so as to help the Unit holders earn reasonable returns on their savings and To take such steps as may be necessary from time to time to realize the effects without any limitation. Risk Factors: Mutual Funds and securities investments are subject to market risks and there is no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme can go up or down depending on the factors and forces affecting the capital markets. Past performance of the Sponsor/AMC/Mutual Fund is not indicative of the future performance of the Scheme. The Sponsor is not responsible or liable for any loss resulting from the operation of the Scheme beyond their initial contribution of Rs.1 lakh towards the setting up of the Mutual Fund and such other accretions and additions to the corpus. The NAV of the Scheme may be affected, interalia, by changes in the market conditions, interest rates, trading volumes, settlement periods and transfer procedures. The Mutual Fund is not assuring that it will make periodical dividend distributions, though it has every intention of doing so. All dividend dist ributions are subject to the availability of distributable surplus in the Scheme. Vision Statement To be a globally respected wealth creator with an emphasis on customer care and a culture of good corporate governance Mission Statement To create and nurture a world-class, high performance environment aimed at delighting our customers Corporate Governance Corporate Governance Policy: Reliance Capital Asset Management Ltd. has a vision of being a leading player in the Mutual Fund business and has achieved significant success and visibility in the market. However, an imperative part of growth and visibility is adherence to Good Conduct in the marketplace. At Reliance Capital Asset Management Ltd., the implementation and observance of ethical processes and policies has helped us in standing up to the scrutiny of our domestic and international investors. Management: The management at Reliance Capital Asset Management Ltd. is committed to good Corporate Governance, which includes transparency and timely dissemination of information to its investors and unit holders. The Board of Directors of RCAM is a professional body, including well-experienced and knowledgeable Independent Members. Regular Audit Committee meetings are conducted to review the operations and performance of the company. Employees: Reliance Capital Asset Management Ltd. has at present, a code of conduct for all its officers. It has a clearly defined prohibition on insider trading policy and regulations. The management believes in the principles of propriety and utmost care is taken while handling public money, making proper and adequate disclosures. All personnel at Reliance Capital Asset Management Ltd are made aware of their rights, obligations and duties as part of the Dealing Policy laid down in terms of SEBI guidelines. They are taken through a well-designed HR program, conducted to impart work ethics, the Code of Conduct, information security, Internet and e-mail usage and a host of other issues. One of the core objectives of Reliance Capital Asset Management Ltd. is to identify issues considered sensitive by global corporate standards, and implement policies/guidelines in conformity with the best practices as an ongoing process. Reliance Mutual Fund Schemes: Equity/Growth Schemes The aim of growth funds is to provide capital appreciation over the medium to long- term. Such schemes normally invest a major part of their corpus in equities. Such funds have comparatively high risks. These schemes provide different options to the investors like dividend option, capital appreciation, etc. and the investors may choose an option depending on their preferences. The investors must indicate the option in the application form. The mutual funds also allow the investors to change the options at a later date. Growth schemes are good for investors having a long-term outlook seeking appreciation over a period of time. Debt/Income Schemes The aim of income funds is to provide regular and steady income to investors. Such schemes generally invest in fixed income securities such as bonds, corporate debentures, Government securities and money market instruments. Such funds are less risky compared to equity schemes. These funds are not affected because of fluctuations in equity markets. However, opportunities of capital appreciation are also limited in such funds. The NAVs of such funds are affected because of change in interest rates in the country. If the interest rates fall, NAVs of such funds are likely to increase in the short run and vice versa. However, long term investors may not bother about these fluctuations. Sector Specific Schemes These are the funds/schemes which invest in the securities of only those sectors or industries as specified in the offer documents. e.g. Pharmaceuticals, Software, Fast Moving Consumer Goods (FMCG), Petroleum stocks, etc. The returns in these funds are dependent on the performance of the respective sectors/industries. While these funds may give higher returns, they are more risky compared to diversified funds. Investors need to keep a watch on the performance of those sectors/industries and must exit at an appropriate time. They may also seek advice of an expert. Exchange Traded Funds (ETFs) Exchange Traded Funds (ETFs) are usually passively managed mutual fund schemes tracking a benchmark index and reflect the performance of that index. These schemes are listed on the stock exchange and therefore have the flexibility of trading like a share on the stock exchange. It can also be looked as a security that tracks an index, a commodity or a basket of assets like an index fund, but trades like a stock on an exchange, thus experiencing price changes throughout the day as it is bought and sold. Fixed Maturity Plans (FMPs) Fixed Maturity Plans (FMPs) are basically debt oriented investment schemes with a pre-specified tenure offered by mutual funds. FMPs invest in a portfolio of debt instruments whose maturity coincides with the maturity of the concerned FMP. The primary objective of a FMP is to generate income while aiming to protect the capital by investing in a portfolio of debt and money market securities. Since FMPs are available with several maturity options, one can invest in the relevant plan depending upon his investment horizon and the requirement of cash flows. Interval Fund / Fixed Maturity Plan Reliance Interval Fund (A Debt Oriented Interval Scheme): The investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund Plan C (A close-ended scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the scheme with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A close-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the scheme with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Reliance Fixed Horizon Fund (A closed-ended income scheme): The primary investment objective of the scheme is to seek to generate regular returns and growth of capital by investing in a diversified portfolio of Central and State Government securities and other fixed income/ debt securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. Portfolio management services: Overview Reliance Portfolio Management Services is an exclusive offering from the portfolio management division of Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd., Reliance Capital Asset Management Ltd. is also the investment manager for Reliance Mutual Fund schemes wherein it manages assets worth over Rs. 42,200 crores (as on Feb 28, 2007) Reliance Portfolio Management Services is a premium financial service, offering innovative exclusive products through discretionary advisory services. Our expertise has earned the trust of thousands of high net-worth individual/ institutional investors and created a family that is constantly growing. Reliance Portfolio Management Services can conduct your investments with true finesse coupled with passion and innovation. Reliance Portfolio Management Services is a part of Reliance Capital Asset Management Ltd., a wholly owned subsidiary of Reliance Capital Ltd. Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services Organizational philosophy When it comes to managing investments what one needs is the fine harmony and the scale of an orchestra. Essentially, this translates to a special kind of skill that understands the finer nuances and appreciates the subtle notes. Only then can the instrumentation deliver a consistently enhanced performance. Now, you can get that kind of superior orchestration for your investment portfolio. Introducing Reliance Portfolio Management Services (Reliance PMS), a premium financial offering for select investors. An exclusive service, where a diligent team of talented professionals with diverse skill sets orchestrate your investments to deliver optimum returns. And a consistently laudable performance. Investmant philosophy A rich canvas of melodies.. At Reliance PMS you can expect a multitude of innovative investment options to serve varying investment objectives. The spectrum of asset classes traverses from the traditional asset classes, such as equities, fixed income or gold, to emerging ones, such as structured products or realty. Their Aim: To traverse the journey of your wealth creation with you by leveraging these asset options. They constantly endeavor to deliver competitive returns through a conservative and a diligent fund management framework, that is supported by rigorous analysis and a proven investment methodology The keynotes to perfection Minimizing Risks, Optimizing Gains All great scores being with a plan. To make beautiful music and surpass all expectations. Their strategy is quite similar. An increasing investor base is a reflection of the trust that investors repose in us, which we respect. Hence the safety of our investors assets is of utmost priority and this is the foundation of our investment philosophy. At Reliance PMS, they view every portfolio with the diligence of a musician composing a new score. Fine-tuning. Enhancing. Improving. Constantly working towards superior orchestration of your portfolio. Naturally, this is only possible if the foundation is sound. Strong investments, pure harmonies what we believe in Strong melodies call for a fine conductor. Reliance Portfolio Management Services can conduct your investments with utmost perfection. Our investment beliefs form the core of what we do. Our foundation is based on five key elements: Canvas, Concentration, Cash and Flexibility, Customisation and Customer Service. And it is with this rock solid base that we plan a fine crescendo for your investments Reliance PMS advantage: you As a Reliance PMS customer, we get a lot more than just superior portfolio management. We get the advantage of a solid and reputable track record backed by the expertise of a sound and stable investment team. Their philosophy lays considerable emphasis on an intensive research based, bottom-up, stock picking approach with a bias towards customizing the product offerings for our investors and business associates. They strongly believe that our investments should be adaptable enough to succeed in any market situation. Which is why our investment philosophy revolves around a solid bottom-up approach. So its true, when you invest with Reliance PMS, its certain that you will have all your investments in perfect sync. The composers score fund management Process All great scores begin with a plan. To make beautiful music and surpass all expectations. Their process is quite similar. All potential investment opportunities are subjected to extensive research, which includes analysis of various macro and micro economic indicators, related to specific sector company and or industry. This coupled with company visits and extensive interaction facilitates a data pool, which becomes the foundation of the process. Following are various services or investment schemes offered by Reliance Portfolio Management: 1). Absolute freedom option: This investment option is a highly flexible one with a very direct focus. To make the most of investment openings across a wide gamut of large cap, mid cap and small cap stocks. The aim of this product is to deliver positive absolute returns. It plans to do this by focusing on research based value investing to cover potentially investment-worthy companies. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 2). Large cap option: This portfolio model endeavors to generate capital appreciation by investing in companies drawn primarily from the Top 250 companies. These companies are ranked on the basis of market capitalization. The focus over here is on companies with a proven track record and a favorable medium to long-term outlook. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 3). Small Mid cap option: Capital appreciation through bottom up stock picking is of priority here with a special emphasis on the small and mid-cap space. Incisive and keen research is the backbone of this product. A dedicated research team will initiate portfolio building by discovering businesses that are relatively new and less tracked. Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 2 Crores 4). Concentrated option: The investment objective of concentrated option is to achieve long term capital appreciation from equity and equity related investments. This investment option endeavors to invest disproportionate corpus in large and mid cap high growth companies that would be able to compound wealth over medium to long term. Investment Time Horizon: 3 years more Minimum Investment Amount: Resident Indian: Resident Indian: INR 1 Crore Tranche 1: INR 50 Lacs Tranche 2: INR 25 Lacs* Tranche 3: INR 25 Lacs* Non Resident Indian: INR 1 Crores 5). Emerging sector opportunity option: The Trinity Option which is a part of Emerging Sector Opportunity Option shall invest in a combination of sectors in order to cater to specific investor requirements and market conditions. The Trinity Series will look at investment opportunities in Natural Resources, Infrastructure Capital Goods and Financial Services. The Trinity Series offer the investors an opportunity to be part of the emerging sectors which would be the engines of growth and key drivers of the Indian economy Investment Time Horizon: 3 years more Minimum Investment Amount : Resident Indian: INR 1 Crore Non Resident Indian: INR 1 Crores Fixed income schemes under portfolio management services: All Season Debt Shield Aggressive Returns Option: A highly flexible investment option, which offers a diversified investment portfolio across ratings and the yield curve. Fixed Maturity Option: A relatively protective investment option with investments predominantly locked for the duration of the scheme. In certain scenarios, there might be partial redemption allowed, without a significant impact on the portfolio returns. Liquidity Option: The underlying tone of this investment option is to essentially provide the investors with superior returns as compared to traditional open-ended money market schemes. Blended Debt Plus Best of Funds Option Under this option, investments shall be made in units of different mutual funds. This option is designed to achieve even greater diversification than traditional mutual funds. Structured products solution: Structured Products are Investment instruments that combine at least one derivative with assets such as equity and fixed income securities. Such products are fast emerging as an alternate asset class among HNI/ Institutional investors providing opportunities that capture potential upsides of the equity universe with capital protection. Customized solutions: At Reliance PMS believe in delivering more than what the customer expects, customized solutions are just a step towards it. Customized solutions are investments specially created to meet needs that cannot be met from the standardized financial instruments available in the market. Customized solutions capture the characteristics of traditional and nontraditional investments with financial instruments. The strategic combination of these components provides control and flexibility to address those investors whose investment objective is not met through traditional investments available. AMC (Asset Management Company) of Reliance Mutual fund: A company that invests its clients pooled fundinto securities that match its declared financial objectives. Asset management companies provide investors with more diversification and investing options than they would have by themselves. Mutual funds, hedge funds andpension plans are all run by asset management companies. These companies earn income by charging service fees to their clients. AMCs offer their clients more diversificationbecause they have a larger pool of resources than the individual investor.Pooling assets together and paying out proportional returns allows investors to avoid minimum investment requirements often required when purchasing securities on their own,as well as the ability toinvest in a larger set of securities with a smaller investment AMC has to discharge mainly three functions as under: Taking investment decisions and making investments of the funds through market dealer/brokers in the secondary market securities or directly in the primary capital market or money market instruments Realize fund position by taking account of all receivables and realizations, moving corporate actions involving declaration of dividends,etc to compensate investors for their investments in units; and Maintaining proper accounting and information for pricing the units and arriving at net asset value (NAV), the information about the listed schemes and the transactions of units in the secondary market. AMC has to feed back the trustees about its fund management operations and has to maintain a perfect information system. Structure of AMC: RCAM has been appointed as the Asset Management Company of Reliance Mutual Fund by The Trustee vide Investment Management Agreement (IMA) dated May 12, 1995 and executed between Reliance Capital Trustee Co. Limited and Reliance Capital Asset Management Ltd. and amended on August 12, 1997 in line with SEBI (Mutual Funds) Regulations, 1996). Reliance Capital Asset Management Ltd.(RCAM) is an unlisted Public Limited Company incorporated under the Companies Act, 1956 on February 24, 1995, having its registered office at Reliance House, Near. Mardia Plaza, Off. C.G. Road, Ahmedabad, 380 006 and its Corporate Office at One Indiabulls Centre, Tower 1, Jupiter Mills Compound , 841, Senapati Bapat Marg, Elphinstone Road, Mumbai 400 013. Directors of the company include Amitabh Jhunjhunwala, a senior executive of ADAG. Amitabh Chaturvedi is the managing director of the AMC. As of end August 2006, Reliance mutual fund has Rs 28,753 crore of assets under management. Reliance Equity Fund, launched by Reliance MF in early 2006, is the largest mutual find scheme in the country with a fund size of over Rs 5,500 crore. The net worth of the Asset Management Company based on audited accounts as on March 31, 2009 is Rs. 841.32 Crore. Here is a list of mutual funds of Reliance which includes Debt/Income Funds , Equity Funds and Sector Specific Funds. Latest NAV Scheme Name NAV (Net Asset Value) Date Reliance Medium Term Fund-Retail Plan Growth Plan Bonus Option 13.4254 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Growth Plan Growth Option 18.7981 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Monthly Dividend Plan 10.3827 03-Dec-2009 Reliance Medium Term Fund-Retail Plan Quarterly Dividend Plan 10.8016 03-Dec-2009 Reliance NRI Income Fund-Dividend Plan-Dividend Option 11.8741 03-Dec-2009 Reliance NRI Income Fund-Growth Plan-Growth Option 11.8741 03-Dec-2009 Reliance Short Term Fund-Dividend Re-investment Plan 10.6417 03-Dec-2009 Reliance Short Term Fund-Growth Plan 17.1406 03-Dec-2009 Reliance Short Term Fund-Quarterly Dividend Plan 13.5299 03-Dec-2009 Reliance Banking Fund-Dividend Plan-Dividend Option 31.2926 03-Dec-2009 Reliance Banking Fund-Growth Plan-Bonus Option 78.4123 03-Dec-2009 Reliance Banking Fund-Growth Plan-Growth Option 78.4123 03-Dec-2009 Reliance Diversified Power Sector Fund-Dividend Plan-Dividend 47.6648 03-Dec-2009 Reliance Diversified Power Sector Fund-Growth-Bonus 76.6486 03-Dec-2009 Reliance Diversified Power Sector Fund-Growth-Growth 76.6486 03-Dec-2009 Reliance Equity Fund-Dividend Plan-Dividend Option 15.1151 03-Dec-2009 Reliance Equity Fund-Growth Plan-Bonus Option 15.1151 03-Dec-2009 Reliance Equity Fund-Growth Plan-Growth Option 15.1151 03-Dec-2009 Reliance Equity Opportunities Fund-Dividend Plan-Dividend Option 19.3456 03-Dec-2009 Reliance Equity Opportunities Fund-Growth Plan-Bonus Option 27.3863 03-Dec-2009 Reliance Equity Opportunities Fund-Growth Plan-Growth Option 27.3863 03-Dec-2009 Reliance Growth Fund-Dividend Plan-(D) 53.3177 03-Dec-2009 Reliance Growth Fund-Growth Plan-Bonus Option 68.9535 03-Dec-2009 Reliance Growth Fund-Growth Plan-Growth Option 415.6732 03-Dec-2009 Reliance Media Entertainment Fund-Dividend Plan-Dividend Option 18.0409 03-Dec-2009 Reliance Media Entertainment Fund-Growth Plan-Bonus Option 2